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Your Logo Is Not Your Brand

Your Logo Is Not Your Brand

So many people have had this misconception that when we talk about a brand the first thing that comes to mind is a logo, but this is not truly a logo is just a part of the brand, not the brand itself.

Your logo is the visual mark that identifies and differentiate your brand from other brands, the big question is what is the difference between a brand and a logo? a logo gives a visual identity to your audience which makes them identify with your brand while the brand is the promise given by the company to the people.

Many brands make the mistake of thinking that once the logo is designed that the brand is complete meanwhile there are other factors that must be considered when branding e.g. brand message, brand strategy, advertising, emotional appeal and visual identity.

What makes a good brand?

A good brand is one that produces the right feeling or emotions from the customers after the customers receive the brand’s product or services, your brand goes beyond your visual graphics, it is more than that it’s your service, advert, brand message, endorsement, Social media campaign, your website and many more showing your brand personality and message so when next you want to think of rebranding don’t just go straight to the logo, do proper research and filter out your core values and message.

What makes a good logo?

Your brand is very important so also is your logo because your logo gives a visual identity to your brand and overtime becomes a memorable representation of your product or services for example when you see the Apple logo you immediately remember the quality tech products they offer, the logo on its own is just a mark or symbol to represent the company but the reason it’s so effective is because of the quality of service and products you’ve experienced or seen from adverts or friends (branding).

 But before your logo becomes really associated with your brand it has to be easily memorable that is, your logo has to be easy to remember at all times cause people might be too busy to pay close attention to your logo, another important factor is that your logo needs to be timeless so you don’t have to change or redesign it for a long time and finally your logo must be legible so it can work on any surface either big or small so that it can represent your brand anywhere at any time.

Why do you need branding?

Branding is important because through branding you will be able to understand and communicate the core value and message of your brand to your audience, and most times through proper branding your audience will start advertising your product and services. This is why we at Printipy pay close attention to details when it comes to branding because we understand that branding is beyond the visual representations and a good brand strategy will not just create a long-lasting interaction but also influence more interactions.

Why do you need a logo?

A logo might not be the first thing that comes to the table when branding but it is also important because with a well-designed logo your brand would have a memorable visual representation of your brand but when I say “well-designed” I don’t just mean the illustration, mark, colour or typography I also mean its uniqueness and its ability to grab attention among other well-known logos in your area of expertise and that is why we at Printipy also give a level of research and analysis when producing a brand logo because we understand that a logo is a visual identity that must represent a brand distinctively.

Conclusion

Branding is much more than its logo design and it’s very important for every company to have proper branding, logos are also important because with logos a brand can be easily identified visually, so when next you want a rebrand, make sure you understand your core value and message before later moving on to your logo design or redesign.

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How To Name a Brand

How To Name a Brand

Let’s say you want to start up a business, is naming your brand the first thing you should think of? No the name of your brand may not be the first thing you think of and don’t be afraid if you don’t have a name for your brand.

There are many things you should consider before naming your brand like your brand’s mission, purpose, personality, audience, your competitors, values, your message, brands uniqueness, and brand voice, but your brand visual identity should come after the name which must align with everything I mentioned before.

So now how can you create a brand name that aligns well with your brand?  I will answer this question in three ways which are to tell you the types of brand names, what makes a good brand name and finally things you should avoid when naming your brand.

TYPES OF BRAND NAME

  1. Descriptive names
  2. Made up names
  3. Acronym
  4. Real words
  5. Founders name
  6. Crowd sourcing
  7. Name from another language

 DESCRIPTIVE NAMES

 Descriptive names are the type of names that explains themselves easily, sometimes it can be two words joined together to form the name, a good example is FACEBOOK or FOOTJOY this name explains the brand message in the name.

MADE UP NAMES

Made-up names are the type of names that have no specific meaning, examples of such names are Google, Yahoo and Pinterest these types of names are good because it might be easier to copyright but make sure you research before using the name so you don’t end up using another brands name most especially pharmaceutical drugs names.

ACRONYM

These kinds of names are the ones that use letters in the brand name to represent the brand name examples are UBA, PHCN, IBM, and KFC. These kinds of names are very good to replace brand names that a too long to Remember.

REAL WORDS

These kinds of names are the types that use real words and meaning to name a brand an example is the famous taxi brand UBER which literally means outstanding and Clearly explains the brand message.

 FOUNDERS NAME

This is the type of name that involves using the founder name, a good example is Dangote, and the brand name is easily pronounced and can be easily memorized but you have to make sure the name is relatable to people because if not some customers will lose interest due to the name take for example using the name Judas.

CROWDSOURCING

 This type of brand name is gotten from the choice of your audience or people close to you, this is good but sometimes it’s not the most reliable method of naming because when you choose a brand name from a particular group you might lose the other group that choose another.

NAME FROM ANOTHER LANGUAGE

You can also explore other languages and find a name that has a meaning that best relates to your brand, a good example is Nike, Nike name is originated from the Greek goddess of victory which really aligns with the brand’s message.

WHAT MAKES A GOOD BRAND NAME?

A good brand name is one that is pronounceable, easily memorable and aligns with your company’s brand message, one of the best ways of knowing if your brand name fits is to write down your brand name with other brands in your area of expertise and try using their brand name in a sentence and also yours in a sentence e.g. I like (your brand name) more than I like (other brand names).

THINGS YOU SHOULD AVOID WHEN NAMING YOUR BRAND

  1. Your name being too long: this is very important because you will use your name in many places like your email, id card, website etc. and it might be hard for your audience to remember.
  2. Avoid wrong domain name: make sure you research on the name you pick so it doesn’t turn out to be another person’s domain name because sometimes it might require you buying the domain from another person.
  3. Avoid hard to pronounce words: this is very important, you can’t afford to have your audience not being able to pronounce your brand name.
  4. Sensitivity: make sure your brand name meaning is well translated so it doesn’t give wrong message to a particular audience due to language barrier.

CONCLUSION

Just as important it is that every human should have a name that is also how every brand should, in the stages of branding naming your brand might not be the first but it is very important so as to give distinction between your brand and other brands, remember your brand name must be easy to pronounce and remember so it can achieve its goal of representing your brand anywhere at any time.

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Your Brand and the New Normal(Post Covid-19).

Your Brand and the New Normal(Post Covid-19).

5 Tips on how your brand can stand out in our brand new normal.

BE STRATEGIC
Everything has changed due to the corona pandemic,
that is why you need to plan and look for better ways
to present your product and services.

BE HUMAN
Be human in your brand i.e be more compassionate to your
customers/audience your brand needs to find other ways
beyond your products and services to help people
in society.

ENGAGE WITH YOUR AUDIENCE
Engaging with your audience/customers via social media
will help you know what your audience/customers want
and it will also build a long-lasting relationship.

BE FLEXIBLE
Your brand needs to be very flexible i.e your brand needs to
be open to new ideas, possibilities, and opportunities when
presented.

BE ORIGINAL
Your brand must be original i.e your brand must give a clear
message consistently of what makes it unique from other
brands and not just follow the crowd.

you can also give your idea or challenges on this topic in the comment section

#branding #brand #yourbrand #standout #brandstrategy #advertising #socialmedia

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5 Ways To Communicate Your Brand During Covid-19.

5 Ways To Communicate Your Brand During Covid-19.

5 WAYS TO COMMUNICATE YOUR BRAND DURING AND POST COVID-19 PANDEMIC.
1. Quick reactions to policies put in place by government bodies, this is very important because if your brand does not comply to these policies your brand will be in danger of being shut down permanently or facing other related punishment which will be a bad reputation on your brand.

2. Analyze and diagnose the loopholes in your brand, you need to check your brand and know the parts that are still standing despite the pandemic or the weak parts that still need to be worked on.

3. Evolve, after diagnosing the problems then you now have to evolve, which is to look for better ways to communicate your brand or even evolve your services to fit the current pandemic e.g. A fashion brand producing medical wear.

4. Create and rebuild better relationships with customers, you need to build better relationships with customers by adopting easier ways to reach your customers like E-commerce and social media advertising and you need to be more empathic when doing this cause the customers are sensitive to the tone of messaging.

5. Be consistent, this is very important because in your consistency you will communicate your brand values without confusing your customers and build a good reputation for your brand.

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Brand Your New StartUp.

Brand Your New StartUp.

Hi, Do you know people make conclusions about your brand based on your branding even before proper inquiries? Our services include every phase of development from:

  • Brand Identity
  • Creative Designs
  • Appealing Print Media Services
  • Digitals

The Company attracts and retains resourceful, qualified creatives, print technology officers, and digital professionals who have considerable expertise in both traditional and digital and marketing, thus providing a single source point for services.

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Is Your Brand Well Defined?

Is Your Brand Well Defined?

Is your Brand Well Defined?

Every time we’ve had the privilege of having a customer walk through our office door to request a design or a print job, we never shy away from discussing the subject of their brand before taking on the job.

Many business owners we’ve found know only about the Logo when it comes to branding for their business and even that is usually poorly done.

There are a lot of free apps online where you can get your logo designed but the templates given are either not fantastic or too generic. This is one of the reasons you may have come across two or three businesses with similar logos. But remember that getting a logo designed is not all there is to defining your brand.

Certain Things You Should Know About Branding

* It is more than just a Logo

* It is what you stand for

* It is the experience you provide

* It lives in the minds of your customers

All the elements that make up your business; your products and services, packaging, storefront, your customer service interaction, the colours of your logo and the logo itself, etc. all make up the experiences that customers have when they do business with you.

We usually recommend engaging the services of an expert who can help you through the process of picking the right name, defining the personality of your brand, building your brand ethos, developing a robust document, or the brand bible that guides everything the brand will ever do.

If you consider what you do serious business then it is imperative that you put in the right effort to get your business running the right way.

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