Preloader
THE ELEVATOR SPEECH

THE ELEVATOR SPEECH

The elevator speech is a short brief description of your brand and the problem your brand solves, the elevator speech is very important for every brand because it’s a brief narrative about your brand that can be easily remembered by investors or whomever you are pitching to. The elevator speech can be used anywhere such as on your social media bio, job fairs or business expos, Let’s just imagine you are in an elevator with a potential investor or client how would you present your brand, what problems does your brand help to resolve? Here are a few tips on how to master the elevator speech for your brand.


Know the problem your brand is solving: This is very important because every brand must have a problem the brand is solving otherwise the customers, clients or consumers will not patronize you knowing you are only interested in their money. Your brand might not be solving the biggest problems in the world but little realistic problems like finding safe and easy transportation (uber) or helping people find and communicate with their long-distance friends (Facebook) or helping brands understand and embrace their uniqueness with class and creativity (Printipy). The main point is that knowing what problems your brand solve helps to narrow down and explain your brand purpose during an elevator speech.


Know your target audience: knowing the problem you help brands solve is good but that’s not all, you also need to know who the problems are associated with. Sometimes it’s easier to say that the problem you are solving concerns everybody but that is not really true for example you might be in the fashion business and might assume that everybody wears clothes, this is true but there are different kinds of clothes for different occasions, culture or lifestyle your clothes might just be for athletes, business people, celebrities or weddings. So having a clear understanding of who your target audience will make you unique from other brands who offer their products for everybody and this will really help when you are pitching your brand to anyone.


Know your competition: It’s important to know your competition when pitching your brand to anyone because there is always a possibility that a competing brand might be solving the same problems you are solving and you might be asked what makes you different from that brand, so you have to know what makes your
brand different from that brand, so you have to know if your brand is faster, cheaper, older or you have other innovative ways of solving the same problem.


Make sure your pitch is brief: This is very important because to make your pitch memorable it has to be short so it can be easily remembered by the person you are pitching it to, most people tend to make to give every detail of their brand during an elevator pitch but this might just make the investor forget the important information you want to pass across.

THE ELEVATOR PITCH HACK
Here is a quick hack on elevator pitch by the well-known designer and C.E.O BLIND and THE FUTUR MR CHRIS DO, he said there are three steps to pitch which are
STEP 1
Start with “you know-how” and state the problem
STEP 2
Follow up with “I solve that” or “we solve that” state your solution
STEP 3
“Here is the proof” give examples
Putting all together it will look like this, you know how brands are unable to understand and communicate their uniqueness, we solve that with creativity and class we have helped many brands grow their business.
So I hope with these tips you will be able to master your brand’s elevator pitch with practice, you can also share your comment or experience on the elevator pitch.

READ MORE
DOES COLOR AFFECT YOUR BRAND?

DOES COLOR AFFECT YOUR BRAND?

Colour is an essential part of life, and for so many years colours have been a significant part of how people react to things visually and that is why choosing the right colour for your brand is very important. Most times brands tend to send the wrong message when they use the wrong colour for their target audience for example probably using purple colour for a brand that wants to offer its target audience affordable services, this is a wrong approach to this particular target audience because purple represents royalty and sophistication. So we decided to do research on a few colours that are mostly used by top brands and what they represent to better help brands with colour choices.

BLACK

The black colour is unlike other colours which allow a particular wavelength of light to pass through them in other for humans to see comes from the absence of light, and for a colour which is as old as light, black still represents a modern appeal to people and also represents power, sophistication and timelessness, if you want your brand to stand out in a sophisticated and modern way black is a good colour choice.

WHITE

The white colour has been closely associated with purity and cleanliness and that is probably why it is used in healthcare and children related brands, the white colour which is obtained from the absence of other colours can practically be used for any brand as it can attract trust by tapping from the feeling of purity and nobility.

RED

The red colour is a very engaging colour as it tends to be very attractive and is always closely related to intense feelings such as Love, passion, anger, danger, and energy. According to scientists babies tend to see the red colour first besides black and white, humans have evolved to spot the red colour fast and the red colour is said to stimulate appetite this is why it’s often used in restaurants. So if want your brand to stand out in a loud, youthful and energetic way then Red is your colour.

YELLOW

The yellow colour is a colour that is closely associated with optimism, happiness and creativity. The fact the yellow colour is also associated with sunshine makes it a colour that depicts friendliness and hope, so if your brand wants to be known for creativity and optimism yellow is a good colour choice.

ORANGE

The orange colour though not as attention-grabbing as red is a very good colour to use if you want your brand to stand out and if you want to combine the energetic, passionate attribute of red and the creative and happy attribute of yellow.

BLUE

The blue colour which is closely associated with the sky and the sea is attributed to trust and security. The blue colour is the most popular colour choice for top brands as it tends to bring a sense of confidence, maturity and trust to brands that use the colour.

GREEN

The green colour represents safety, growth, and the green colour has a very strong cultural association and this makes green a colour that can be used by any brand depending on what audience you are trying to reach.

CONCLUSION

Colours are a very essential part of every brand because these colours create different reactions to the target audience, aside from the attributes of some colours mentioned above colour attributes are also affected by history and culture take for example the green colour represents growth or safety to many people in the 21st century but in the 18th century, the green colour represented death probably to the fact that a particular green dye that contained arsenic literally killed people around the 18th century. A cultural example is white which in some parts of the world represents purity but in India the white colour represents death, so when choosing your brand colour make sure you check it attributes and how it appeals to the culture of your target audience.

READ MORE
WHAT MAKES YOUR BRAND UNIQUE?

WHAT MAKES YOUR BRAND UNIQUE?

WHAT MAKES YOUR BRAND UNIQUE FROM YOUR COMPETITION?

Great brands always have something that makes them unique, something that makes people choose the brand product or services rather than going for a competing brand having the same product or service. For example, let’s take the popular transport company Uber, Uber technology has made it easier for drivers and passengers to meet and passengers can even rate the ride (service), uber uses noncommercial cars, its drivers avoid costly commercial insurance or any other expenses that provide uber service with a cost advantage over traditional taxi services. Because of the features I mentioned above the uber brand is unique, now the big question you should ask yourself is what makes your brand unique? Now before you answer this question here are a few tips on how to make your brand unique.

QUALITY-SERVICE: This is a very important factor because with quality product or services you can rest assured that the customers won’t forget the product or services but if it’s not quality then the customers would prefer your competition that produces quality products or services. Quality products or services would even make your customers refer your brand to their family and friends.

UNDERSTAND YOUR AUDIENCE: Make sure you study your audience well to know their likes and dislikes you can even engage with them on social media so that you will be able to get information that will help close the gap between what they need and what you can produce. Understanding the audience would really help when marketing the product or service because you have to know who you are marketing to where they are and many other things. Without understanding your audience you might produce your product or service to the wrong audience or misunderstand your own audience.

BE CONSISTENT IN YOUR MESSAGE: Give a clear message about your brand and be consistent with it, having a clear message will help your audience understand the brand purpose, you can even share your brand story and make sure you are clear about the tone of messaging i.e. you might be more formal in your messaging or cheerful but make sure you are consistent with it.

GOOD BRANDING: A good brand is one that produces the right feeling or emotions from the customers after the customers receive the brand’s product or services, and the only way to have a good brand is to have Good branding your brand must understand its core values, even the company’s staffs and workers must understand the brand message and values just as much as the customers so it doesn’t contradict each other, make sure you know the strengths and weaknesses in your brand and try to find a balance make sure your visual identities, product packaging and every other thing related to the brand are well aligned with your brand message, with good branding you will have an edge over some of your competition.

FOCUS LESS ON THE COMPETITION AND FOCUS MORE ON YOUR BRAND: It is a good thing to study your competition and try to know how they operate but when you start trying to do everything they do you might end up being another version of them and the customers would see through you and still prefer the competition. The best thing to do as a brand is to focus on yourself and try to think of something that you can do differently from your competition.

EVOLVE:  it is very important that as a brand you constantly and develop your products and services, you can produce different varieties of your product or provide different ways of delivering your services to your customers and with this, your brand will always stay ahead of other competitive brands that do not evolve in their product and services.

I hope with these few tips you will be able to filter out what makes your brand unique, and when you find that out make sure you focus on it and be consistent in engaging it with your audience thank you.

READ MORE
BRANDING VS MARKETING

BRANDING VS MARKETING

BRANDING VS MARKETING

So many people and companies have had wrong definitions of Branding and Marketing, some define both of them as the same thing while others prefer one over the other but the truth is that both of them work hand in hand. Before we dive into the difference between branding and marketing let’s understand each one.

WHAT IS BRANDING?

Branding is the promise given by a company to their audience which includes every aspect of the company from the visual representations to the product or services the company renders. In a more refined definition by branding expert Seth Godin he says that a brand is “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Your brand must have the same effect it has on your audience on your company members, your brand must be well defined and understood and that is why preferably branding should come before marketing.

WHAT IS MARKETING?

Marketing is defined as the different ways and strategies a company uses to promote its products or services in a way that sparks the consumers to purchase the company’s product or services. Marketing is very important to every company because without marketing people won’t get to know what product or service a company is rendering, marketing is a very delicate part of the business because it has to be done right in the sense that if your marketing strategy is all about getting the money from the audience then the audience might not feel safe or might think that all the company wants is just their money and the product or service might not add value to them, on the other hand, if your marketing strategy is too transparent then the audience might not take the brand too serious to pay for the product or service.

So to get the balance when marketing your message must be informative, inspiring and educating/entertaining but after marketing that one thing that will make the customer come back is the branding so that brings us to the main question;

WHAT IS THE DIFFERENCE BETWEEN BRANDING AND MARKETING?

The difference between branding and marketing is that branding is all about the brand promise and expectations as regards the products or service while marketing is the different strategy in promoting the brand to the desired audience.

So I hope with this you will understand that branding and marketing work together though different both must coexist in order to have good sales and build the right relationship between a company and its audience.

READ MORE
WHY SOCIAL MEDIA IS IMPORTANT FOR EVERY BUSINESS

WHY SOCIAL MEDIA IS IMPORTANT FOR EVERY BUSINESS

It’s no news that social media is a very important part of our world, social media helps connect people together with their family,

Friends, Community and even businesses. Yes, every business either big or small should take advantage of the fact that social media is good for business in the sense that with social media every business can reach a wider audience and create a community where the brand can communicate its brand message and values and also create an audience that understands the brand.

With over three billion people on social media a month, social media will not just help increase awareness but also help grow the brand’s presence anywhere in the world thereby breaking the distance barrier i.e. companies can easily reach their audience anywhere in the world.

Now let’s talk about six reasons why every brand either or big or small should be well affiliated with social media.

01 BRAND AWARENESS: Every brand either big or small needs to be known in order to make sales and with social media, it’s much easier and quite cheaper to reach a wider audience anywhere around the world. With over 10 people using social media every second and over three billion people on social media a month, the possibility of brands visibility is assured as long as the brand puts in the time and effort to communicate to its audience.

02 HELP’S SHARE THE BRAND MESSAGE: With social media, every brand can share its brand message and also help build a good Image of its products or services by consistently engaging with the audience about their product and services in an educative or entertaining way which in time will build a strong community that understands the brand and most times this community even share your products or services to friends and family which will also in time create a wider audience.

03 HELPS BUILD A COMMUNITY: Social media helps build a community of people who understand a brand, this community will always choose the brand over any competing brand offering the same product or services, and this community with proper strategy, quality service and engagement will grow with your brand and even give effective referrals for your brand.

04 AFFORDABLE GROWTH: Social media has made it easier for brands to grow organically which is very affordable and easier to do, social media ads also help brands grow more audience even with a low budget a brand can promote its product or services on social media ads on platforms like Instagram and Facebook which in time will give the brand’s desired result.

05 ENGAGEMENT: With social media, it’s easy to communicate with the brand’s target audience and with consistent engagement, the brand will be able to understand the audience likes and dislikes which will improve better communication between the brand and its audience or even create better services to the audience.

06 BRANDS AUTHENTICITY: With proper communication and engagement on social media a brand can communicate its authenticity by communicating the right tone and message of the brand, with consistency a brand can make its audience understand them beyond its product and services.

In conclusion, every brand needs to be on social media because social media will help reach a wider audience easier and faster and also help build a community that will grow with the brand thereby increasing sales in product and service.

READ MORE