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Top 5 best SEO companies in Lagos Nigeria

Top 5 best SEO companies in Lagos Nigeria

For any business, being right where potential consumers are is a key ingredient for success. While there’s no guarantee that getting into prospect faces will always translate directly into sales and revenue generation, it’s a good way to slowly and subtly infuse yourself into the minds of your target audience and gradually encourage the trial of your product or service.  

Why is SEO such a big deal?

SEO has become such a huge deal because it’s the best way to be in front of consumers who are actively looking for what you have to offer. From a user perspective, your appearance before them is totally organic which makes you sound more credible than you would on a TV commercial or an obtrusive pop-up ad that was clearly designed with the intent of “manipulating” them into believing that your brand provides a more authentic solution to their problems. 

With SEO, brands can target important keywords used by their potential customers when searching for information on search engines and optimize their website content with respect to this keyword in order to ensure that they come out on top of the list of results for this search query. 

What is SEO

Search Engine Optimization is the process of improving both the content of a website and the website itself to help search engines recognize it as resourceful and recommend its content to users when they search for information on search engines. 

As covered in one of our recent articles, there are three types of SEO and they include; 

  1. On-page SEO
  2. Technical SEO, and 
  3. Off-page SEO.

Benefits of SEO

Search engine optimization holds several benefits for new or long-existing brands. A few of those benefits include; 

  1. Increasing brand visibility 

With a properly executed SEO strategy, brands can create more online presence and gain more recognition. This also helps consumers when attempting to confirm the credibility of a brand at the point of engagement. Having a significant digital footprint will help to bolster the confidence of potential consumers in the brand. 

  1. Increasing TOMA (Top of Mind Awareness) for brands 

Top of Mind Awareness, often referred to as TOMA by marketing professionals (P.s; i used to hate the abbreviation but it grew on me as well. So don’t worry, if you are just like I was, it’s only a matter of time) is quite similar to brand visibility. However, TOMA speaks more to not only being known in a general sense but being at the forefront of consumers’ consideration. For instance, Netflix being the first streaming platform you’d think about if you wanted to stream an Episode of the Witcher. That wouldn’t mean you don’t know about other streaming platforms. It only means it’s the first you’d most likely consider when you think about that niche or service. Now, that’s top of mind awareness. 

  1. Influencing customers’ purchase decision 

Just as I established in point number one, SEO could play a major role in influencing consumers’ purchase decisions. From positioning you favourably at the point of search or considerations to providing consumers with a receipt of credibility by showing your digital footprint. All of these things contribute to nudging prospects towards becoming active customers. 

  1. Improving engagement

With SEO, brands can increase their website visits which in turn could affect their email sign-ups and create a basis for other engagements like content downloads. The higher brands show up on the search result list for keywords related to them, the better their chances of securing these engagements that could translate into sales opportunities in the long run. 

It’s okay if all of this still sounds a little too much for you to throw into the mix of your current work routine or deliverables. You don’t always have to do it all by yourself. If you are looking for some assistance, we’ve got the right sidekicks for you. 

Here’s a list of the top 5 best SEO companies in Lagos, Nigeria. 

Top 5 SEO best SEO companies in Lagos, Nigeria 

  1. SEO Nigeria 
  2. Webclick 
  3. Printipy 
  4. Wild Fusion 
  5. Rocks View Digital Hub.

Printipy is one of the favourites of all five companies and that is because of their unique approach towards search engine optimization and how they have driven results for some of Nigerians newest startups in a very short time. Contact any of these agencies. Grow your ranking on search results today and monitor its effect on your business. 

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The importance of SEO in digital marketing strategy: a complete guide

The importance of SEO in digital marketing strategy: a complete guide

What is SEO? What is the importance of SEO in digital marketing strategy? Now those are very weird but important questions to ask in a digitally-led age like this. I’d explain. It’s weird because the acronym/phrase has become a cliche in the world of “everything” and as such, you’d expect that everyone – tech or non-tech enthusiast – would have some form of understanding of the term.

On the other hand, it’s important because so much is dependent on the efficient use of it and several million dollar companies owe their fortune to its advent and that’s probably why you’re reading this article today. Gotcha! 

If you’re reading this article on “The importance of SEO in digital marketing strategy” then two things are very likely. Firstly, you’re a little late for the party.

But not to worry, we’ve reserved a few shots to get you into that party spirit. By the end of this read, you too would be at the center of the SEO party, rocking this lit SEO jam and you’d hopefully be singing its praises out loud in a few weeks or months from now.

Secondly, you most likely got pulled into this article as a result of the influence of SEO. So, yeah! It really does work like magic and you’re about to wield some compulsive power after this read. Without further ado, let’s get into it. 

The very beginning of the SEO journey  

Understanding the core idea behind SEO puts you at an advantage over folks who are only acquainted with the scholarly definition of the phrase as it gives you more context into why and how it really works. 

Search Engine Optimization (SEO) became a prevalent marketing technique as a result of the growth of search engines and an understanding of user behaviour as users began to respond to this growth.

As search engines developed, they became the biggest libraries in the world. Containing answers to an infinite range of questions and hosting solutions to innumerable problems; all answers being sourced from the myriad of existing websites and blogs. This made search -engines the first stop for every user in search of information of any sort. They largely replaced dictionaries, cookbooks, textbooks, product manuals, and everything in between.  

Remember the last time you were actively looking to enrol at a gym and didn’t know anyone around or the last time your system needed an upgrade and you wanted to DIY. You most likely went to a search engine like Google and entered a query like “where can I find a gym near me?” or better, “gym near me”, or “how to upgrade Window OS”. This led you to a number of results from which you clicked and found the information you required. 

By understanding the user journey/ behaviour of searching, scheming results, clicking and engaging, experts have been able to drive traffic to websites. This, they do by ensuring that they create contents that provide answers to popular search queries. Subsequently, search engines like Google can show these contents at the top of the list of results presented to users when they are actively searching for such information. 

This way,  users’ natural engagement with search engines brings them directly to your doorstep. Now, that’s the story behind the great SEO. 

What is SEO

Now that you have some background understanding, let’s serve you up with that scholarly definition that everyone has echoed over the years but with a bit more simplicity. 

Search Engine Optimization is the process of improving both the content of a website and the website itself. Notably, SEO help search engines recognize the content as resourceful and recommend its content to users when they search for information on search engines. 

Three types of SEO 

Search Engine Optimization can be broken down into three parts. All three parts are important to your overall digital strategy and they include; 

  1. On-page SEO
  2. Technical SEO, and 
  3. Off-page SEO.

On-page SEO 

As the name implies, this relates to optimization that takes place on a website page. This optimization helps search engines understand content uploaded to the website and see them as valuable resources that users would want to find. 

The requirements for on-page SEO are; 

  1. Keyword research; This involves understanding what your intended audience are searching for online and the keywords they use during these searches. 
  2. Content reation; Creating and publishing resourceful contents based on relevant keywords discovered during keyword research.
  3. Keyword optimization; This involves the intelligent placement of relevant keywords within the created contents. Ideally, keywords should be used in headings, introductions, sub headings and for a defined amount of time within the body of contents. 

Technical SEO 

This zooms out of content optimization and focuses more on the optimization of the website itself. 

This optimization helps increase the website’s readability and improves the user experience. 

During this optimization, experts focus on improving the following 

  1. Site speed or load time
  2. Mobile frindliness 
  3. Security 
  4. User friendliness 
  5. Navigation 

Off-site SEO 

Off-site SEO helps with building relationships with other websites. This is important because it helps search engines perceive websites as reliable when they establish connections with other reputable sites. 

At the core of off-site SEO is backlinking. This refers to a third-party website pointing visitors to your site using integrated links.  You can do this by having featured stories on other websites that point back to your website. You can also achieve this by having part of your content quoted on another website with the provision that the link to the original article on your website from which the quote was taken is embedded in the third-party publication. 

Role of SEO in Digital Marketing Strategy

In answering the question of ‘what is the importance of SEO in digital marketing strategy?’ it is important to start by saying SEO plays the invaluable role of placing brands in front of users. These users are actively in search of the products and services that such brands offer and thus, they are very likely to make a purchase decision. 

Benefits of SEO

There are many benefits of search engine optimization, however, a few of them include; 

  1. Increasing brand visibility 
  2. Increasing TOMA (Top of Mind Awareness) for brands 
  3. Influencing customers’ purchase decision 
  4. Improving engagement (web visits, email sign-ups, downloads, etc.)

Top 3 SEO tools 

Below is a list of SEO tools that you will find helpful in your SEO adventure; 

  1. Google Keyword Planner 

Remember when we talked about keyword research earlier? Now here’s a tool that can help with that. With Google Keyword Planner, you can get insight into industry or product-specific keywords that can influence your overall SEO content strategy. 

  1. Google Analytics 

Google Analytics gives you insight into your website data so that you can better understand your user behaviour and optimize web performance to create a better experience for all visitors. With Google Analytics, you can get information on traffic source, user device, web load time and more.

  1. SEMRush

Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. A free version of the tool is available online with limited functionality. Users can unluck more of the tool’s functions, following a subscription. 

Conclusion

SEO presents brands with a great opportunity to increase their awareness and revenue channel. But, what’s better than that is the possibility of having all of these optimization processes fully managed while you focus on other high-priority business demands. 

Our team of SEO professionals at Printipyagency.com is currently offering free SEO audits for interested businesses and we’d love to meet your brand. Say hello in less than a minute.

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The Ultimate Guide to Media Buying and Planning – PRINTIPY

The Ultimate Guide to Media Buying and Planning – PRINTIPY

A lot has changed in advertising and branding since the advent of digital marketing and social media. There were only the traditional platforms such as radio, print, and TV. Today, placing ads haphazardly doesn’t in any way help a brand grow. 

Brand growth is influenced by strategic media planning and reaching a large spectrum of audiences with a unified message across several platforms. Moreover, there are now more nuanced audiences than ever before, with a large percentage online than offline. 

Digital marketing worldwide amounted to 378.16 billion U.S. dollars in 2020, increasing and not contracting versus the 2019 figure. Brands worldwide make calculated decisions when it comes to sharing their message with their target audience. To achieve this, brands employ both media buying and media planning to arrive at their advertising goals effectively. 

In this piece, we take you on a simple trip to understanding media building and planning, what they are, how they work, and more. 

What is Media Buying and Planning?

First off, let’s understand exactly what media buying and media planning are. Media buying means pretty much like its name, but more strategy and alignment with advertising goals. 

Media buying is the process of purchasing advertising space and time on digital and offline platforms, such as websites, YouTube, radio, and TV, in line with set media plans. Whether the target audience is watching a TV program or browsing through a website, media buyers ensure that they get brands seen by the target audience. 

On the other hand, media planning is how media planners determine where, when, and how often they will advertise to maximize engagements and ROI. This means a media planner identifies and selects media outlets such as newspapers, websites, TV, radio stations, and outdoor placement – which would be best to place paid advertisements and get across to the target audience of brands. 

How does Media Buying and Planning Work in Marketing? 

The media buying and planning process works to achieve advertising goals. In marketing, media planning must come first before media buying. Once planning is finished, media buying steps in to execute that plan. 

The media planning process in marketing operates thus: Conduct market research, state media planning objectives, determine your media planning templates. Implement a media plan and lastly evaluate success.

Once media planning, buying goes into play with three phases in the media buying process:

1. Pre-Launch: In this phase, the media buyer analyzes relevant media decisions. To make decisions, the media buyer identifies the target audience, researches the target market, sets marketing objectives, negotiates media prices, and launches the campaign. 

2. Launch: In this phase, the buyer ensures effective media delivery. He makes sure the campaign is executed as per the media plan.

3. Post-Launch: In this phase, the buyer analyzes the campaign’s result and makes adjustments as needed.

Types of Media Buying (and Their Role in Digital Marketing)

There are different types of media buying where ads can be placed across all channels. Traditional channels include:

1. TV ads

2. Print ads in newspapers and magazines

3. Radio ads

4. Classic Out Of Home (OOH) ads and anything digital.  

However, with the advent of social media, digital advertising channels cover a much broader and more versatile range of ad opportunities, including:

1. Display ads

2. Social media ads

3. Paid search

4. Mobile ads

5. Video ads

6. Digital OOH ads (DOOH)

Based on the advertising goals, marketers combine both media buying platforms to reach their audience. In digital marketing, marketers can picture precisely what revenue they are creating through their media spending. ‍Digital ad placements allow for more targeted campaigns, while traditional ads work better for awareness plays. The right one for any campaign will depend on the goals, budget, and audience. 

Conclusion 

Media buying and planning are highly nuanced, with a lot of pressure on acquiring the optimal ad placement for customer experience and conversion. With digital marketing in the mix, marketers can now easily tailor their messages to any set demographic and monitor feedback. 

Marketing Agencies like Printipy are well poised to craft strategies around the brand’s marketing objectives to reach, engage and convert their target audience. Printipy offers marketing services based on industry analysis and research, which comes very handy in media planning. They have a deep understanding of branding and aim to help clients establish a sustainable brand while ensuring their end users attain brand resonance.

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Introduction to Programmatic Media Buying: How to Get Started 

Introduction to Programmatic Media Buying: How to Get Started 

As a brand, you could have some pretty brilliant ads, but if it’s not in the right place targeted at the right people, then your campaign will never reach its true potential. This is the problem some brands face in getting their advertising goals achieved. However, programmatic advertising has been changing the game for the past three decades by optimizing the most important aspects of your purchase: ad spends, impressions, and reach.

Thus, programmatic advertising is rapidly increasing among digital advertisers, rising from 76% of digital advertisers allocating their efforts to programmatic advertising in 2019 to 83% by Q2 of 2020, according to MediaRadar. In this piece, let’s go through what programmatic media buying popularly known as programmatic advertising is, how it works, its types and how it helps brands achieve their goals.

What Exactly is Programmatic Media Buying? 

Programmatic ad buying is the use of automated technology to help your business buy ad space. It utilizes data and algorithms to help you serve your ads to the right people at the right time and in the right place in a fraction of a second.

Programmatic advertising includes ad slots for digital out-of-home (DOOH), online, streaming, TV, video and voice ads. Its popularity in the digital space continues to rise as there are tons of advantages to both the advertiser and the seller. Programmatic display advertising takes traditional display ads one step forward. Here the algorithms make the decision of bidding and buying the ads. It reduces human error, reducing the need for salespeople and making the entire process cheaper. 

How does Programmatic Media Buying Work? 

The programmatic advertising process is pretty simple. Programmatic advertising works through ad exchanges which are online marketplaces, where advertising space is brokered and auctioned, and then once bought, content can be advertised.

Now, An automated algorithm uses advanced analytics to determine the correct placement of these ads on publishing sites, based on factors like industry and demographics, in order to give the ads the best bang for their buck.

Advertising – Business of Apps - Business of AppsAdvertising – Business of Apps - Business of Apps
Business of Apps: Illustration of how Programmatic media buying works

This is a process that takes place in a few seconds, with buyers able to find qualified space for their ads almost instantly. Some typical platforms for programmatic advertising would be Google Ads, Verizon Media, Pubmatic etc.

Programmatic ads can be delivered to audiences in several types of channels. The most popular are display ads. Video ads like in-stream ads, out-stream ads, and in-display ads, three of which are becoming highly popular as well.

Types of Programmatic Advertising 

Leveraging on programmatic media buying doesn’t have just one process. There are several methods marketers buy ads for your business. Here are three types of programmatic advertising:

1. Real-time Bidding 

We’ll start by having a look at is real-time bidding. Real-time bidding, known as an open auction, is available to any advertiser/publisher that seeks to buy/sell ad space. Bids for these ads happen in real-time, and the company with the highest bid gets the ad space.

With this type of programmatic ad buying, brands can bid for ad impressions and buy ads in bulk. While brands have access to many websites and a large audience, they don’t know where their ads will appear. It means that brands run the risk of their ads appearing on sites they don’t want them to appear.

2. Private Marketplace 

Private marketplace allows your programmatic ads to only appear on the websites within this marketplace if you’re invited. The private marketplace is an invite-only market, allowing publishers to control which companies can advertise on their sites. In a private marketplace, advertisers usually set aside premium ad spots to enable select advertisers to have those spots. They can set aside the ad space to attract advertisers who will pay top-dollar for premium ad space on their side. Advertisers usually prefer the use of a private marketplace because it is more transparent than Real-time bidding. The advertisers know exactly which websites their ads will be served on so measuring  their ROI is super easy

3. Programmatic Direct 

Third on the list is programmatic direct which is a direct sale deal between seller and buyer, eliminating the need for ad exchange parties. These companies don’t use the ad exchange but rather agree on terms for advertising on the publisher’s site. Again, the publisher invites buyers but there is no bidding involved.

Unlike other programmatic deals, direct deals offer guaranteed agreements. Furthermore, the advertiser gets a fixed number of impressions at a fixed price. Most importantly, publishers know to whom (advertisers) they are selling their ad spaces and advertisers know where their ads are being displayed.

Benefits of programmatic advertising

  1. Increased ad efficiencies: Every ad ultimately aims to achieve campaign goals and increase ROI. Research has found that programmatic ad buying allows brands to pinpoint the audiences that they want to reach out to, ensuring that they deliver the perfect message, in the perfect location, at the perfect time.

2. Reduced overall advertising costs. For many companies, the biggest boon of programmatic advertising is reduced cost. By automating your bidding process, as well as modifying your cost-per-thousand impressions (CPMs) in real-time, you are optimizing your ad spend. 

3. Scalability: Programmatic advertising allows you to reach a larger audience across multiple websites and touchpoints in a timely and efficient manner.

4. Reducing campaign launch time: Traditional media buying takes a lot of time brokering price points and making deal and puts a strain on campaign launch time. Programmatic advertising cuts that time down drastically.

5. Collecting greater data insights: Programmatic advertising uses collected data to decide which advertisements to use, and how much it would cost. This helps brands to understand customers.

6. Ability to optimize and target the right audience in real-time.

7. Higher Return On Investment. 

8. Building effective cross-device campaigns

Closing Thought 

Programmatic advertising is changing how media buying operates in the digital world. It is faster, more efficient, and cheaper than traditional methods. Advertisers can optimize their campaigns in real-time, and review them on an ongoing basis. Moreover, 

At Printipy we know how effective programmatic media buying is and have already been integrating programmatic media buying into campaigns. As an expert marketing agency, we help automate the decision-making process of media buying by targeting specific audiences and demographics. Printipy deals with mobile programmatic advertising, programmatic media buying and many more activities. 

Whether you are a publishing house or a brand looking for media space, our programmatic buying agency will help you automate the execution of strategy. Furthermore, Printipy’s programmatic media buying is the best to help your brand unlock insights to help you realize more Return On Investment out of your media spends.

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Why is OOH or Out of Home Advertising Important for Brands? 

Why is OOH or Out of Home Advertising Important for Brands? 

Out of Home(OOH) advertising has grown exponentially in the past few decades holding a place among the oldest forms of advertising globally with spending on OOH reaching over 34 billion U.S. dollars worldwide in 2021. This alone spells just how much impact OOH has on brands and customers. Even though OOH advertising took a huge hit in 2020 due to the raging pandemic, causing fewer people to spend time outside, it is gradually rising back on its feet as lockdowns and restrictions are being deactivated all over the world. 

Anywhere in the world, more than 70% of commuters notice OOH adverts. They cannot be hidden from the human eye, making the medium an incredibly effective way for brands to connect with potential consumers, increase sales, introduce a new line of products or build awareness. Indubitably, the demand for OOH advertising is ever constant even in the face of digital consumerism.

Today, OOH combines its traditional methods with digital to reach more audiences. In this piece, we take a look at what Out of Home Advertising means, its prominent types and examples and how valuable it is to any brand out there. Without further ado, let’s dive in.

What is OOH or Out of Home Advertising?

Out-of-home (OOH) Advertising also called outdoor advertising, outdoor media, or out-of-home media, are advertising channels that reach consumers outside the confines of their homes. This type of advertising typically includes anything from billboards and buses to digital signages at airports and cabs. The primary goal of OOH is to reach consumers while they are on the go, whether commuting, running errands, waiting for a bus, shopping at the mall, or simply walking down the street. 

Digital technology is now being merged into traditional OOH advertising as the number of digital screens and signages increase all over the world, thereby adding more effectiveness to the media. Big brands in many sectors make use of OOH creatively to connect with their customers. Such brands include McDonald’s, Apple, Coca-Cola, Netflix, and Google.

Types of OOH Advertising

1. Billboard Advertising: Billboard Advertising is the most popular kind of OOH advertising out there. Billboards are used by hundreds of brands in the world and since they come in various sizes, they aren’t too costly to run. Their effectiveness depends on location, places with the highest number of commuters.

McDonald's Surprises Parisians By Launching These New Unique-Looking Street  Ads | Bored PandaMcDonald's Surprises Parisians By Launching These New Unique-Looking Street  Ads | Bored Panda
Bored Panda: Bitten Billboard street ad by McDonald

In 2020, McDonald’s ran its ‘Bitten Billboards’ campaign by TBWA\Paris, which was basically billboards with huge “bites” taken out of them.

2. Transit or Vehicle Advertising: This type of OOH advertising includes signs and images on the interior and/or exterior walls of buses, railway cars, taxis, subway cars, and transit shelters. An example of Transit is Absolut’s Bloody Campaign by Absolut vodka. The company’s advertisers changed several bus marquees with a better and more sophisticated outlook. 

3. Point-Of-Sale Advertising:  Point-of-sale advertising includes communication materials used to draw consumers’ attention at the moment of purchase. The primary goal of POS is to encourage customers to make last-minute purchases.

Innovative POS IdeasInnovative POS Ideas
ODMGroup: Starbucks innovative POS idea

In  2020, Starbucks’ Zhuhai, China, utilised innovative POS ideas to display its promotional branded merchandise and for customers to see the available drink sizes available.

4. Street Furniture Advertising: Street furniture ads include bus shelters, benches, urban panels and freestanding furniture viewable along a motorist or pedestrian’s commute. Such ads are more cost-effective than purchasing billboard space.

A breathing Bus Shelter | JCDecaux GroupA breathing Bus Shelter | JCDecaux Group
JCDecaux: Netflix’s human-like mannequin incubating in plastic

One popular example of this is Netflix’s human-like mannequin incubating in plastic at a West Hollywood bus stop designed to promote Netflix’s new show, Altered Carbon. The ad garnered great attention from passersby.

Why is OOH Advertising important for brands?

Fundamentally, OOH advertising is important because it gives brands a chance to communicate with a large number of consumers with powerful messages. Brands need to build awareness and get exposure for their products/services. OOH delivers a strong brand awareness message to those who are the move every day. 

Furthermore, OOH advertising is location specific and thus targeted. Each location is strategically selected to aim your message at the precise audience you’re trying to engage. Brands stick to OOH advertising because it is budget-friendly and highly scalable. Moreover, OOH media has a much longer lifespan than online ads and is well-perceived by people. In fact, next to print, people perceive OOH as a very credible source of information.

Closing Thought

The value of OOH advertising is clear and cannot be overemphasised. Brands do not hesitate to use OOH advertising and its creative tools to create awareness, gain a wider reach, drive sales among other goals. There are several agencies that handle OOH advertising campaigns, but Printipy Agency utilised

Printipy is a Branding Agency that reveals the uniqueness of every brand to its target audience in a classy, professional, and highly creative way through our specially tailored branding services. We drive value and establish a sustained differentiation by strategic positioning and visibility of ideas, brands, individuals

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