5 WAYS TO COMMUNICATE YOUR BRAND DURING AND POST COVID-19 PANDEMIC.
1. Quick reactions to policies put in place by government bodies, this is very important because if your brand does not comply to these policies your brand will be in danger of being shut down permanently or facing other related punishment which will be a bad reputation on your brand.
2. Analyze and diagnose the loopholes in your brand, you need to check your brand and know the parts that are still standing despite the pandemic or the weak parts that still need to be worked on.
3. Evolve, after diagnosing the problems then you now have to evolve, which is to look for better ways to communicate your brand or even evolve your services to fit the current pandemic e.g. A fashion brand producing medical wear.
4. Create and rebuild better relationships with customers, you need to build better relationships with customers by adopting easier ways to reach your customers like E-commerce and social media advertising and you need to be more empathic when doing this cause the customers are sensitive to the tone of messaging.
5. Be consistent, this is very important because in your consistency you will communicate your brand values without confusing your customers and build a good reputation for your brand.