Five reasons why branding is essential for your startup

Five reasons why branding is essential for your startup

Brand and branding are standard terms that you hear in the marketing community. Everyone has heard the term before, but what does it mean? How does branding affect a startup? Does it improve its sales value on the market and popularize the startup? And what role does branding play in sustainable enterprises? Let’s answer these questions down below.

What is Branding?

A company’s branding is what it takes to cut through the noise and get the attention of your ideal consumer. It’s what turns indifferent customers into brand enthusiasts and turns first-time consumers into lifetime customers. It’s what is required of an organization to stand out, create an impression, and propel forward.

People’s impressions of an organization are referred to as brand perception. However, branding refers to the efforts you take to build a brand. In other words, although your brand is a noun, a house name, branding is a verb which implies that it is made up of a progressive team effort. It’s branding when you create a logo.

Likewise, when you develop social media content, it’s all about branding. Same goes for a  company logo and a theme sound, to mention a few.

Branding has a broad meaning, but to put it simply, it is a marketing process that involves actively shaping your brand. The term branding could also refer to the process of creating a unique voice for an organization. When a marketing team come together to plan an ad campaign, such is branding. 

The evolution of branding

You may be wondering, how did branding become what it is today, and will it continue to evolve?

The word “Brand” has changed significantly over the years. At some point, it referred to the practice of leaving a mark on anything to indicate it was yours, like a horse, a book, or a guitar. 

Khan Academy | Illustration of slave branding in the 16th century

It soon spread to incorporate patterns or stigmas applied to offenders or those in public ridicule. Branding indicated that these people were outcasts in society, either because they had done something wrong, segregation or just born into different circumstances.

Italians began using unique watermarks on paper as early as the 1200s. This may have been the beginning of the branding that we are familiar with today. According to the American Marketing Association, it can be defined as a “name, word, design, symbol, or any other element that differentiates one seller’s goods or service from that of other sellers.” 

As the years went on, the word “trademark” was added to branding in the early 1900s. According to Wikipedia, many companies claim to be the inventors of the world’s first trademark, some of them dating back to 1731.

During the Industrial Revolution,  the evolution of branding reached an all-time new high. This was because factory production was a growing startup at the time, but factory-made goods were not really trusted by locals who preferred those handcrafted and provided by local vendors. It was a classic example of how we will continue to patronize those who we have tested and trusted.

 Company owners realized they had to gain the respect and trust of consumers in order to persuade them to buy their goods and drive consumers to their doorsteps instead of local producers.

Therefore, they learned to develop products–consumer connections by using marketing. They would market their brands to families and gain household brand loyalty. 

Coca-Cola, Kellogg’s cereal, and Campbell soup are examples of brands that merely represent certain items. If I asked you to think of a soda, the first thing that comes to mind would most likely be Coca-cola. 

Certain factors such as the lack of regulated food health codes such as quality controlled to developing a keen eye. You see, consumers found it relatively easy to identify superior from inferior goods in those days, all you had to do was just take a look or drink, and you immediately knew this was trash or gold. 

This even became a trend among some successful brands who, through experimental comparison, demonstrated that their products were of high quality and superior to their competition. 

Several products were just invented or seen for the first time, an example is Soda pop. This gave them what is known as a Unique selling proposition (USP), where consumers rushed to buy them not because they trusted the brand but because they are new products and everyone wanted to try it out because of their uniqueness and popularity.

Pretty quickly, the number of new product and invention possibilities dwindled, and manufacturers began to make their versions of already existing products. As companies started to fight over identical products, the advantage of the USP era began to wane. Companies had to adapt their strategies and start advertising products using a new system called the emotional selling proposition (ESP). 

Marketers took advantage of the consumers’ brand loyalty and emotional bonds. Rather than the goods, the BRAND became the selling tool. startups were able to effectively ensure that customers would choose a particular brand over the multitudes of rival products by strengthening the emotional bond with the brand. 

Furthermore, as new products were launched under that brand name, companies noticed that consumers had an emotional connection, trust, and brand confidence in trying out a new product.

Customer recognition evolved from brand names to the overall companies due to the brand name/customer connection. As companies became the most crucial factor in customer awareness, ESP began to give way to the Organization Selling Proposition (OSP). The corporate image or organization began to take precedence over a single brand or product name in the broad scheme of things.

Customers can now communicate directly with companies regularly because of the popularity of various online channels (websites, social media, review sites, and so on). As companies nurture brand recognition and loyalty through specific consumer experiences, today’s brand evolution—the Experience Selling Proposition (XSP)—has had an impact. 

The more consumers can interact with and participate in the activities of their current favorites, the higher their brand loyalty. In the same vein, companies must constantly adapt to change and embrace new approaches to draw consumers to their brands as technology continues to evolve at such a rapid pace. As a result, the fascinating path of branding evolution will continue.

The role of branding in a sustainable startup

Many startup owners make the mistake of overlooking branding efforts because they think of their startups as just that – startups; however, this isn’t the case. A sustainable startup requires adequate branding to stay afloat. If people do not know who you are, they will not trust you enough to try you out.

The key to successful branding is staying on people’s minds, and it is essentially out of sight, out of mind with branding. Therefore, branding is vital for all startups, in all shapes and sizes, because it gives the company a direction, increases your value, and connects you to new customers.

Here are five reasons why branding is essential for your startup

  1. Trust is built through branding.

Customers will feel a lot more comfortable investing their hard-earned greens in a company that displays itself in a dignified way and has social proof that its products and services are of high quality. You wouldn’t throw a thousand dollars into something that you have no guarantee of yielding results, would you?

  1. Branding keeps you on people’s minds.

Out of sight, out of mind – that is how branding works. Your logo should be unique, but it should also convey the ideal impression of your startup so that when people see it, they immediately think and feel the way you want them to. When you look at Apple’s logo, how do you feel? The brand itself should speak to people in your absence.

  1. Branding boosts your marketing efforts.

Your brand’s marketing strategy is crucial. The platforms and channels you choose and the demographic you target all contribute to the development of your brand. If your marketing emphasis is too restricted, you risk becoming “pigeonholed” and losing your potential to grow into other areas. On the other hand, a marketing focus that is too wide may result in your company’s failure to establish a distinct image in customers’ eyes.

  1. Branding motivates and gives your employees direction.

Anybody can hire people, but only an excellent brand can encourage motivated employees to achieve your vision and goal. When your company is proud of itself, so are your employees. Employee morale and productivity are dependent on having a great brand.

  1. Branding brings in new revenue.

One of the most effective methods to generate recommendations or word-of-mouth for startups is branding. This is why it’s critical that your logo, marketing, and image all work together to leave a lasting impression on customers’ thoughts. Consider this: you won’t be able to tell your friend about the fantastic place you ate last night or the amazing guitar you bought if you can’t remember the name of the brand.


The role of branding in a sustainable startup cannot be overstated, which makes it an essential growth driver. This article considered branding, what it means, and how it has evolved over the years. Hopefully, this article guides you to become a bigger and better brand.

How to build a digital marketing roadmap for your brand

How to build a digital marketing roadmap for your brand

The digital world is vast. Think of it as another planet with different communities, cultures, and interests. All of this creates an interesting opportunity for brands to meet their marketing objectives of driving awareness, as well as increase engagement and sales opportunities. However, it could be equally daunting for new entrants for the same reason it’s exciting – it’s a vast space and you might not know where to begin. 

If you happen to be a new entrant or you’re looking for some insights on re-envisioning your digital journey and growth, we created this piece specifically for you. 

At the end of this read, we are confident that you’d have all the knowledge you need to enable you to create your own digital marketing roadmap. 

What is a Digital Marketing Roadmap 

A digital marketing roadmap is a blueprint for the totality of a brand’s online marketing efforts. It shows how the brand intends to leverage all available digital channels from social media, to websites, emails, search engines, and everything in between to achieve its set marketing targets. 

There is no one-size-fits-all digital marketing roadmap for all brands as brands are intrinsically different. Brands have different archetypes, purposes, products, target audiences,  and a lot more differentiating elements. As such merely copying and pasting competitor tactics may lead brands straightway to failure. 

Hence, designing a digital marketing roadmap must be a deliberate exercise, aided by research. 

How to create a digital marketing roadmap

With the right direction, designing an effective digital marketing roadmap could be easy. Here are a few steps easy that you must take when designing your digital marketing roadmap.  

1. Define your objectives

This is inarguably the first step you’d need to take in creating your digital marketing roadmap. This exercise answers the question “why?”. And answering this would set the tone for creatively thinking through how these objectives can be achieved. 

Objectives can be long-term or short-term. They can range from increasing brand awareness to increasing brand engagement among the target audience. For some other businesses, a major objective could be securing sales whilst for content creators, an objective could be increasing listeners, readers, or viewers. 

When your objectives are defined what needs to be done becomes clearer. 

2. Define your targets/audience. 

The digital landscape is home to people within different age groups with varying interests, preferences, and user behavior. These people also have associated with different online communities. Understanding this audience dynamics and defining which group of people you would like to target will help to make marketing efforts fruitful.  

3. Know your competitors 

It’s not a healthy practice to imitate competitors or obsess over them. However, it’s good to keep an eye on them and see what they’re up to. Monitoring competitors can help you uncover vital information such as; 

  1. Social media strategies 
  2. Best content forms 
  3. SEO keyword insight 

4. Identify relevant digital channels

The best approach is to know where to find your audience and establish your presence on those platforms. Search engine marketing has become increasingly popular due to the amount of traffic recorded on this channel on a daily basis. As such, search engines have become an important channel for all brands, and marketing professionals are spending heavy budgets on exploring this channel. 

However, there are other channels that might be more specific to your unique audience. For a B2B agency, you might want to establish a strong presence on LinkedIn.  Understanding the channels that are relevant to your audience will help with meeting your targets. 

5. Plan and create content 

At this point, you already know what you want to achieve, what your competitors are doing to achieve the same or similar results, who you need to target, and where you can find them. So, you have enough information to determine your content strategy. 

content strategy will cover your unique content direction, defined content pillars, selected platforms as well as publishing schedules.

At the end of these five exercises, you would find that you have a clearly defined direction for your online brand activities geared towards achieving your marketing objectives. 

After these exercise it’s also important to check for the following elements in order to ensure maximum practicability; 

Top 5 key element of a good digital marketing roadmap

  • Strategy: The goals of the digital marketing team, including how you plan to attract and convert more users
  • Initiatives: High-level programs or campaigns that support those team goals
  • Time frame: Details on how long campaigns will run and when work needs to be completed
  • Activities: What tactics will be used — such as paid search, SEO, social media, and email marketing
  • Execution plan: How you plan to execute all strategies.

Need help with creating your unique digital marketing roadmap? Say hello to marketing professionals at Printipy and set up a consultation session or Find out more about Printipy at 

Introduction to SEO for Startups companies in Nigeria

Introduction to SEO for Startups companies in Nigeria

In today’s world of marketing, SEO is considered golden for all corporate and startups brands. Its value is truly inestimable and this is mostly because of how it is able to create such a great organic relationship between brands and their potential customers in only a matter of weeks or months. 

But, what exactly is it? does it truly work? If yes, what can your business do to leverage the power of SEO in order to achieve its goals?

What is SEO

As you may already know, SEO stands for “Search Engine Optimization”. It refers to the act of increasing the quality and value of content on a website and the website itself, based on insight, in order to earn a favourable position on search results. 

Let’s break that down using something you’re familiar with. Your user behavior during interactions with search engines. When you go online to search for a product or maybe a recipe, here’s what happens. You enter your search query e.g. African seafood special recipe. When you enter this keyword and hit the search button, a long list of possible results/ answers to your search query is presented to you by the search engine in the other of perceived relevance. 

In this context, the more relevant or valuable the search engine’s bot estimate any content to be, the more likely it is to show up at the top of the list. SEO focuses on making that happen. 

From this, we can deduce that two things are crucial when it comes to SEO. the first is knowing what your audience wants and how they search for it so that you can optimize your website content to suit that want. The second is ensuring that both the content and the website is good enough for the search engines minions – globally known as bots. 

Does SEO work 

First, the fact that you’re reading this right now is a testament to the fact that SEO works. We knew someone out there was going to search for content around SEO whilst seeking to know more about its application, hence we created this article to meet that search query. Google found it worthy to be listed among search results when you searched and you clicked on it because it was one of the first page results. And…we’re here. 

Several companies have been able to target their consumers’ interest by understanding the keywords they use during search and that has helped to bring these companies right before their prospects and even better, create room for sales conversations, leading to profit maximization. 

Top 6 SEO requirements for corporate and startups

Here are a few things that brands must do if they must get their SEO strategies right; 

  1. Carryout Keyword Research 

Keyword research is one of the most crucial parts of search engine optimization. It is how you get to know what your intended audience is looking for and also understand what keywords they use whilst looking for these things. Keyword research forms great input into content creation. It helps you know what questions to answer in your content and what keywords to use while developing your content for relevance’s sake. 

  1. Focus on creating quality content 

After performing detailed keyword research and understanding what prospects are in search of, what’s next? We create contents that speak directly to those searches. To build quality content we must consider the following; resourcefulness, readability, the volume of relevant information captured, references to previous articles on the website and other articles and third party sites. 

  1. Prioritize backlinking 

Speaking of third party sites, backlinking is a great way of positioning a website as credible or authentic before Google. Being connected with known publishers or blogs could help to increase your social equity. 

  1. Optimize for mobile friendliness 

In today’s world, most website visitors browse using their smartphones. Hence it’s important that as much as we can, we make the user experience and user interface of our website more appealing.

  1. Guarantee speedy loadtime

Everybody hates websites that take forever to load. I hate it and I’m pretty sure you do too. So, if your website loads slowly then… you know already.

  1. Monitor changes closely 

Monitoring is very important. For this, we will need an analytics tool. In point 4 I mentioned that most website visitors come from mobile and the same will very likely happen in your context. However, that doesn’t hold water everywhere because I was once with a tech consultant agency for African business and 77% or more of their audience used their PCs owing to the fact that they were B2B brands. Hence, it’s always important to monitor and have adequate insight into the situation of things. 

Top 6 SEO tools for corporate brands 

Here is a list of important SEO tools for corporate brands who are looking to explore the possibilities of search engine optimization and benefit from the accompanying result; 

  1. Google Keyword Planner 

Say hello to the ultimate keyword research help. Here’s one of the tools that can help immensely with researching consumer interest and knowing their choice of words during searches.

  1. SEMRush

Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. A free version of the tool is available online with limited functionality. Users can unluck more of the tool’s functions, following a subscription. 

  1. Google Analytics 

We cannot overemphasize the importance of monitoring. Thankfully, Google has blessed us with a monitoring tool of their own. Google Analytics gives you insight into your website data so that you can better understand your user behaviour and optimize web performance to create a better experience for all visitors. With Google Analytics, you can get information on traffic source, user device, web load time and more.

  1. Ahrefs

Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. It has a site audit feature that’s allegedly one of the best available. 

  1. Google search console

Provided you own a website, Google search console is free to use. It helps you monitor your website and report on its presence on Google SERP.  This tool is very important because it can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results.

  1. Ubbersuggest

Ubersuggest ia a keyword research fave. It’s a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPs from short to long-tail phrases. You can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool.


SEO presents brands with a great opportunity to increase their awareness and revenue channel. But, what’s better than that is the possibility of having all of these optimization processes fully managed while you focus on other high-priority business demands. 

Printipy’s team of SEO professionals at is currently offering free SEO audits for interested businesses and they are open to meeting new brands. Say hello in less than a minute.

How video content is shaping consumer behavior

How video content is shaping consumer behavior

It is 2022, and data is the King of the Internet. We are all a part of statistics, consuming more information and content than we have ever done. How is this information affecting consumer behavior? Does the video content we watch have a subconscious effect on our decisions? Let’s take a look. 

Video advertising and marketing

Video advertising is the newest addition to the advertisement and marketing class. It can be defined as advertisements through videos; that’s it.

All promotional videos that play after streaming Content or even before streaming Content falls under this category. And as everything must grow, it has started to incorporate display ads with video content as part of the video advertising sphere.

These include videos and gifs that play when you hover your cursor over them and also native videos ads that you find on a digital network like YouTube.

Video advertising’s popularity is slowly on the rise, and it’s going to be the next big thing in the marketing ecosystem. And with the improvements in technology, it is a great way to reach audiences.

It is a great strategy to invest in. The trick here is to provide the viewer with video ads that seem relevant and compelling. If you do not meet this criterion, the ad simply annoys and frustrates the viewer rather than spiking his or her interest. Think about unskippable Youtube ads you hate.

Types of Video Advertisements

Marketers may choose from a variety of eggs in the video advertising basket. They can do market research and analysis to determine the form of video advertisement most suited to their demands or the one that seems most promising and consistent with their objectives. These are the different types of video advertisements:

  •    Ads that appear in the middle of the video

They are also known as In-stream ads. These are the most common types of video advertisements; you’ve seen them on YouTube or before you stream a video. They are short videos that appear before, during, or after video content that feature promotional Content. Some are interactive, and they persuade the viewer to click on a link or take advantage of an offer.

  •  Non-linear advertisements

This refers to advertisements that appear outside of the main video. When the user clicks on them, the video they are now watching is paused. They aren’t linked to external websites or platforms, so they can just scroll down if the user does not want to see them.

  • Advertisement with rewards

This advertisement is mostly aimed at gamers. In exchange for watching the video ad, it offers consumers specific incentives and benefits. These benefits might include things like an additional life or a bonus tool, among other things.

  • Native autoplay advertisements

These ads are played at the end of any content, and it might be an article or a video. They are often relevant to the Content the user just explored, increasing their effectiveness.

  • Shoppable video ad

These ads are used to convince consumers to buy a specific product after watching the ad. When the ad is finished, a link appears to lead the viewer to buy the product. This ad is not limited to one app and can be found in any app that supports these ads

  •  Native video

This is a far more sophisticated type of video advertisement. It allows viewers to opt-in and takes charge of their viewing experience.

Because of the positive results of video ads, advertising strategies are becoming more popular, and the future of advertising will include video advertising maneuvers. According to eMarketer, US online video ads will continue to grow faster than TV advertisements by the end of 2020, and this has proven true in the first quarter of 2022.

How video content is shaping consumer behavior

You can’t deny that video content plays a major role in shaping consumer behavior, especially among youths and young adults. This is the smartphone era, a revolution that birthed platforms like youtube and Instagram, which completely changed the game. 

Purchasing decisions that once relied on local and family recommendations, newspaper ads, TV commercials, or reviews from trusted publications have all turned to the internet and online marketing. According to a recent study from Google, 50% of all internet users look for videos related to a product or service before visiting a store. Since people can’t hold it in their hands yet, they rush to see it on video.

Today’s videos can be categorized into three:

1.    Branded Content and ads:

It doesn’t matter what you do; if you are a mechanic or a clothing brand, it doesn’t matter. People need to know what you do; they can’t know this if you don’t have creative, informative advertising and branded Content shared across all video platforms. This means you need to be loud, heard, and consistent on Facebook, Youtube, or TV campaigns.

2.    Influencers:

Anybody can be an influencer, from the dad who makes 30-sec grill videos to the kid who plays video games. Suppose you have noticed the trend on social media recently. In that case, there’s been a steady rise in the number of influencers, and it’s not a mistake that big brands have been carefully creating a relationship with the most-watched influencers on the net. By advertising through the most popular people on the web.

3.    Product-specific:

In the era of video, this is where traditional PR strategy falls short. To create a captivating piece of Content, the greatest reviewers need your product, as well as any extra materials they may require. These reviews can convince other people that their products are amazing and urge them to go out and get them.

Although the lines are blurred, a marketing plan must consider these three options. It’s no longer enough just to hire a public relations firm to promote your goods to the media. Another recent Google study claims that 98% of 18 to 34 year-olds use their smartphone to watch videos on an average day. Consumers want to be impressed by commercials and marketing and to have their favorite influencers endear them to a product.

 Top video content trend

Here are some stats that prove video advertising is working and is the way to go

1.    Online videos will account for more than 82 percent of all consumer internet traffic by 2022, a 15-fold increase from 2017.

2.    As of 2020, 83.3% of internet users in the US accessed digital video content.

3.    Every week, 78 percent of people watch internet videos, and 55 percent watch them every day. 54% of customers say they want to see more video content this year.

4.    Studies show that 54% of consumers want to see more video content from a brand or business they support

5.    Customers like to learn about a product or service through video 72 percent of the time. 84 percent of customers believe that seeing a brand’s video influenced them to buy a product or service.

6.    Additionally, 79% of people say they’ve been convinced to buy or download a piece of software by watching a video.


They say bad company corrupts good manners and vice versa. It could also be said that video content affects consumer behavior by encouraging them to pick their favorite brands and explore new ones. Businesses can stay on consumers ‘ minds through influencers, ads, and brand placements.

The role of product marketing for startups, SMEs, and corporate organizations

The role of product marketing for startups, SMEs, and corporate organizations

The role of product marketing is to understand and market not just goods and services to customers like me and you, but also stand in the gap for customers, telling companies what the people want.

Any organization that must function effectively must listen to what the people have to say, the people are the business and this is why product marketing is important. They help marketing, sales, and customer success teams succeed by driving product demand and usage.

With that in mind, we prepared this guide to help explain what product marketing is, what a product marketer’s responsibilities are, how to measure product marketing success, and much more.

Product marketing overview

When you see an ad for the iPhone, with its sleek body, elegant design, and classy finish, what comes to mind? Apple has remained at the top of the mobile ranking and has maintained its position by creating a brand that represents elegance and status. You want an iPhone. You may not need it, but you certainly want to be a part of the clique – the one percent. If you get the drill; that is exactly what Apple’s branding wants you to feel.

So, who is responsible for this kind of marketing? Who contributes to creating information that piques consumers’ interest in new and upgraded items, such as Apple’s iPhone 13? Who motivates customers to buy? The phrase ‘product marketers’ summarizes the answer to the preceding questions.

Product marketing aims to understand the market better; what are its demands, what does it need, and whether this product works in this market or not. However, to get answers to these questions, product marketing focuses on the consumers of these products, researching about them, taking the stats and doing the numbers.

Product marketing also entails creating brand positioning, coming up with the brand messaging, establishing competitive differences and ensuring that the sales and marketing teams are on the same page so they can function effectively. This type of strategic marketing focuses on a specific product or product range. Product marketing is, in reality, an integral part of product management as a whole.

What Is a Product Marketing Strategy?

The positioning, price, and promotion of your new product are all guided by your product marketing strategy. It guides you through creating your products and advises you on which new customers and areas to target for launch and marketing. Let’s look at five steps to help you maximize your product marketing strategy.

Customer Development

Before launch, a product marketer’s role is to establish the target market and get to know the potential client. After developing client personas, the product marketer’s task is to put what they’ve learned into practice. A positioning memo or a collection of important messages can be used to accomplish this. With their positioning, product marketers attempt to address the following four questions:

·    What is the target market for this product?

·    What is the purpose of this product?

·    Why should buyers be interested in using it?

·    What makes this product stand out from the competition?

Positioning and messaging

The product marketer’s task now is to make sure that everyone in the organization understands the positioning and message that have been produced. If no one is on the same page, positioning is pointless. As a result, product marketers need to gain buy-in and communicate crucial ideas throughout the organization.

This is fundamental to your overall brand positioning, as it allows product marketers to collaborate with other marketing employees to develop a powerful GTM message.

Developing a Launch Strategy

Product marketers are in charge of developing a launch strategy, which often involves teams from all around the company, including traditional marketing, revenue, and support. Most product marketers are judged on demand at the end of the day (new sign-ups, cross-sells, or feature adoption). As a result, developing a solid launch strategy is crucial to a successful launch.

Content Creation for the Launch

Any launch plan’s content is the glue that holds it all together. Product marketers will collaborate with many teams inside a company on launch material. This content includes demo decks, product images, sales materials, blog entries, landing pages, and website updates.

Getting the team ready

Internal communication is equally as essential as external communication for a product introduction. Before a product launch, the product marketer’s role is to ensure that the entire team is prepared and ready to go. This often entails anything from ensuring that the website is ready to go live to ensuring that the support team handles phone inquiries and chats.

Product Launch

For a product marketer, the actual product launch is the turning point. When the rubber strikes the road, consumers begin to pour in.


Finally, you’ll want to assess how successful your launch strategy was. This may be done by keeping track of consumer and internal feedback. Keep track of the launch’s success using important indicators such as adoption, up-sell, and cross-sell.

How to implement product marketing in an organization

There are four key steps to follow when it comes to product marketing.

  • Identifying the target market:

The company needs to discover and contact a significant percentage of its customers, or at the very least a significant fraction of its most valuable customers, directly. It’s vital to get to know your customers as thoroughly as possible. Not only should the information include their names and identifiable features, but also their habits, tastes, and so on. A snapshot of data is not enough; you need more. At every point of contact, in every medium utilized, at every location, and across every division, the company should be able to recognize the consumer.

  • Differentiating consumers

Now it’s time to separate the wolf from the sheep. There are two ways in which customers differ. They have various demands and represent varying amounts of value to the company. Once the demands and value of each client have been established, the company’s behavior may be tailored to match the customer’s value and needs.

  •  Engaging with consumers

When interacting with customers, it is vital to be cost-effective and successful. Directing customer interaction reduces the cost of the company. It would be more cost-effective to provide information over the web than run a contact center where calls have to be attended to, which translates to staff being hired and paid.

By sending appropriate and timely communications to customers, a company can improve the effectiveness of its customer contact activities. Also, set up automated responses that help you gather information. This data should then be collected and stored for as long as possible. Why? Because that data could be useful soon and aid the marketing team in making better products.

  • Creating and producing a unique product:

With the information gathered and the research done, the team can start creating a new product that can meet the customer’s needs. Armed with data and information, the marketing team is not going in blind, reducing costs.

For example, if a company wants to sell a service to a family, the intel collected says that men are often not at home to watch advertisements on TV, but their wives are during that time of the day. Then the marketing team can tailor their adverts to women and the family. These women will then tell their husbands what they saw on TV that afternoon. Therefore, converting ads to sales.

How to measure the impact of product marketing

The key performance indicators for product marketing will vary based on the composition of your team. For example, if enablement managers work outside of product marketing, their internal KPIs will not be linked to product marketing performance.

So, how should product marketers evaluate their effectiveness in general? Databox polled product marketers to determine which KPIs were most important to them. According to the poll, product marketers are continually focused on the customer:

“Amongst the group of experts we surveyed, we found that product marketing’s main goal is sign-ups. Almost as frequently mentioned were active product usage and paid activations. Churn reduction and upgrades were mentioned quite a bit less frequently as primary goals. So, it seems that product marketing is mostly focused on getting users in the door and getting them to purchase and use the product.”

In addition to this, the team identified thirteen KPIs product marketers should focus on:

·    Frequency of high-value actions

·    Sales close rate

·    Customer lifetime value

·    Net Promoter Score

·    Customer sentiment

·    Market share

·    Product description clarity

·    Product usage

·    Number of contacts

·    Revenue

·    Assisted conversions

·    Qualified leads

·    Cost of each acquisition

You can find more information on these KPIs here.


Product marketing still plays a vital role in the extremely competitive technology business. We hope that this article has helped clarify what current product marketing entails. Through product marketing, the consumer and the market should be well understood. Product marketers are in charge of positioning, messaging, customer feedback, and the complete go-to-market plan for a product before launch.

Top 5 Marketing and Branding Companies in Nigeria 

Top 5 Marketing and Branding Companies in Nigeria 

Many companies all over the world have become famous today with their products and services reaching every corner of the continents around the world. If you ever wonder why Apple, Google or Facebook are some of the most popular brands in the world, then you’ll know that it’s not magic. It’s the art of branding and marketing. 

Branding and marketing agencies are the wands with a mix of science and psychology that make brands become relevant. These agencies create a unique symbol and meaning for brands in a highly competitive market. Without branding, no business can communicate its brand values with customers or create trusting relationships with them. 

In this piece, we have curated a list of the best branding companies in Nigeria and why you should work with a branding company. 

Top 5 Reasons to Work With Branding Companies in Nigeria

1. Help Define Your Niche and Target Market

First, a branding company in Nigeria can help you establish a unique business designed for specific demographics of consumers. Defining your niche is very important if you want to thrive in the modern business world. You don’t want just any company trying hard to stay afloat in the sea of other competing brands. 

Furthermore, defining your niche will also help your company identify your target market. These are the consumers who will most likely want or need your products and services..

2. Stand Apart from your Competitors

Every company existing or about to exist wants to be different from the rest. You want your brand to have a spark that pulls customers to it. Branding companies in Nigeria have the necessary tools and techniques to help your brand be differentiated from the industry competitors by uniquely positioning your brand and what it stands for. 

3. Developing a Marketing Strategy

Once all of the elements of your brand are in place, you will be able to develop the best marketing strategy possible. Using content, social media and video are essential if you want to reach the widest audience possible. 

4. Access to Cross-Industry Experience & Expertise

Branding companies in Nigeria allows your brand to be handled by a group of people that have cross-industrye knowledge which will help your brand grow. With the years of experience, a branding agency has, you can tap into that fountain of knowledge to be more than just a generic brand. 

5. Boosts Business Value 

Branding agencies help build business value for investors and collaborators. This also brings in more ROI and increases the business’s value in the eyes of consumers.

Top 5 Branding Companies in Nigeria 

1. Printipy Agency: Printipy is a top-notch Nigerian branding agency that is poised to sustain the cultural value of African businesses through branding by leveraging time-relevant branding techniques. With a keen understanding of branding, Printipy helps clients establish a sustainable brand while ensuring their end users attain brand resonance. Furthermore, they are armed with the right professionals to help reposition your brand by making informed decisions. They have a great clientele including Chipper Cash, Watu, Seamfix, House of Chi among others.

2. State of the Arts Agency: State of the Arts Agency has the reputation and extensive industry experience to partner with and reposition its clients. Notably, State of the Art Agency employs world-class designs and brand strategies to enhance the competitiveness of brands under their portfolio.

3. DODO Design Agency: This Lagos based design agency offers branding, market research, UX/UI design, and web and mobile app development services.

4. Brand Envoy Africa: Founded in 2015, Brand Envoy is a creative marketing agency located in Lekki, Nigeria. The team of 8 specializes in advertising, branding, and market research.

5. Nelson Reids: This marketing and PR agency based in Lagos, Nigeria provides advertising, branding, PR, social media marketing, and email marketing services to small and midmarket companies.


Branding is crucial to any company’s success and hiring professional branding strategists to increase brand awareness is as important, especially if the company’s goal includes more sales and conversions. Printipy is a world-class branding agency created with years of experience and expertise in order to give companies an edge in the Nigerian market operating in any sector.

Importance of Out of Home Advertising for corporate branding

Importance of Out of Home Advertising for corporate branding

For over centuries in advertising history, OOH advertising has maintained its relevance in the marketing media mix. There are many explanations as to why this is so, one of which is the fact that you can not undervalue the level of intrigue and engagement that brands are able to create with this media channel when used creatively to communicate brand messages. 

Talk about Spotify’s “Hearing You” OOH campaign. 

Medium: Spotify “Hearing You” OOH campaign

The copies were great. The idea of juxtaposing feelings and opposing actions was totally brilliant and the visual direction – was simple, yet flawless. However, the strategic outdoor placement remains the icing on the cake that throws in the awe element, makes the ad more engaging, and leaves you with an indelible memory regardless of if you gazed or merely glanced at it.

Spotify Turns Memes Into Billboards To Prove That Its Playlists Are  Relatable AF - | Cartazes de campanha, Redação publicitária,  Ideias para cartazSpotify Turns Memes Into Billboards To Prove That Its Playlists Are  Relatable AF - | Cartazes de campanha, Redação publicitária,  Ideias para cartaz
Pinterest: Spotify “Hearinng You” OOH campaign

Here’s another great example of an OOH ad that’s burnt in my memory and will very likely be burned in yours from here on out. 

Say hello to “Smart Cities” by IBM

Campaignlive: “Smart Cities OOH campaign by IBM
Campaignlive: “Smart Cities OOH campaign by IBM

In this brilliant ad, IBM is able to create a whole experience for their audience. They created brand assets that potential targets can engage with while the brand communicates a strong message that’s capable of provoking their audience to respond to their clear call to action. 

Now let’s address the elephant in the room: the question that still lingers after the proofs of OOH advertising excellence and results that I’ve provided thus far. Why is OOH advertising still relevant in this digital age where millions of people can be reached online. Why has OOH not been replaced by digital advertising? 

I’d love to get into it, but first, let’s lay some foundations around the concept of OOH. 

What is OOH

OOH Meaning “Out of Home” is a type of advertising that is set up outside of a consumer’s home. Yes, you probably guessed that right. Contrary to some opinions, out of home is not just a substitute name for billboard advertising. OOH covers the entire gamut of outdoor ad placement including, billboards, bus shelters, lamposts, benches, walls, and everything in between.  

OOH, advertising helps brands connect with their target audience in a wide variety of outdoor scenarios. For a lot of creative agencies, it’s an interesting channel to explore. A whole world of advertising all by itself. 

OOH, advertising is visual in nature. It could include static creative content deployed on a series of available options or it could be deployed as motion graphics on different outdoor channels. However, the major types of OOH include; 

Types of OOH

  1. Billboards (traditional or LED) 
  2. Street furniture
  3. Lampost 
  4. Bus  shelter 
  5. Kiosk 
  6. Posters 
  7. Wallscapes, and more. 

All of these platforms have been used by several brands are still being used to interact with consumers in very interesting ways. 

Now, back to our elephant in the room. 

Why has OOH not been replaced by digital advertising? 

Digital advertising has become the rave of the age. Many CEOs are coercing their marketing leads into pumping their entire marketing budget into the development and execution of digital marketing strategies like SEO, social media marketing, and more.  Nevertheless, some marketing professionals have continued to explore outdoor channels creatively and are still recording great results. 

From a global perspective, KFC’s award-winning coronavirus campaign against finger lickin’ leveraged  OOH advertising to a high degree even during the lockdown. 

BBC: KFC’s award-winning coronavirus OOH campaign against finger lickin’

And in one of African’s leading economies, Nigeria, MTN – a telecommunication agency – largely leveraged outdoor advertising for its “Wear it for me” COVID 19 campaign which went viral. 

Mugibson: MTN’s “Wear it for me” OOH campaign to encourage use of nose mask

These examples underline the relevance and effectiveness of OOH advertising until this day. 

Contrary to popular expectations, OOH advertising and Digital advertising are not designed to be mutually exclusive. Both advertising channels can play complementary functions during campaigns. The resurgence of OOH advertising is driven by technology and with its advancements, marketing, and advertising professionals have been given a wider range of opportunities to explore creativity. 

Why is OOH Advertising important for corporate branding

Advertising plays a major role in corporate branding. Here are some of the reasons why it is esteemed important. 

  1. Broad Reach 

OOH, advertising is almost inevitable, especially when placed strategically and deployed creatively, just like some of the examples above. 

With thousands of people commuting daily, OOH has the potential of reaching a very broad audience. The audience can be very specific when reaching residents and it can also be very dynamic when reaching travelers, visitors, and other groups. 

  1. Increase Brand Recognitions/ TOMA (Top of mind awareness)

With OOH advertisement being almost inevitable, it is able to drive awareness and recognition among a specific group of audience. Brand messages and elements like logos can be displayed prominently to consumers. 

  1. Affordability 

When executing awareness campaigns with major objectives identified as reaching as many eyeballs as possible, OOH advertising could guarantee the highest ROI. Think about how many times you’ve seen that FMCG Brand ad in the past month and imagine its impact on many more people especially if it was a really creative ad that communicated a strong and clear message. There. Now you have an idea of how impactful and yet comparatively affordable OOH ad deployments can be.

  1. Drive Engagement 

Ads like Spotify’s “Hearing You” or IBM’s “Smart Cities”  are sure to garner engagement from their target audience and even propel word-of-mouth advertising. OOH also supports online marketing efforts by helping to drive brand or campaign recall which in turn could increase consumers’ likelihood of following the call to action. 

  1.  Boost sales
    Create continuous advertising for current and prospective customers and increase sales opportunities.  User behavior has shown that people who tend to see a brand’s ad repeatedly are more likely to buy the brand’s product. On another hand, out-of-home advertising helps to pique the interest of new customers who can get intrigued by the ads showcasing products services a brand. 


Creating exciting experiences for existing and potential customers is an integral part of marketing and advertising although many brands still blatantly ignore its importance.  Although sad, it puts you at an advantage if you are ready to commit to exploring its possibilities. 

Printipy at  is helping many brands create such experiences. You can be the next. We’d love to meet you. Say hello, let’s start the journey from there. 

Content Marketing strategy for startups – The Ultimate Guide

Content Marketing strategy for startups – The Ultimate Guide

Content marketing is an essential tool in marketing strategy in this age and it plays a huge part in how brands get traction and impressions for their business. As a result of the huge followings on various social media platforms. There is a need for brands to create engaging and relevant articles, videos, or social media content that will engage and promote brand awareness.

Every business needs content marketing, be it a startup or an already established business and this approach helps create top of mind awareness for the business when it is time for the consumer to buy what you sell.

What is Content Marketing?

Content marketing is the development and distribution of relevant content which can be in the form of blogs, social media posts, white papers, newsletters, emails, videos, radio jingles, and all sorts to current and potential customers alike. This content conveys expertise and relevant information intending to engage and gain clients’ attention and this makes it clear that a company values the people to whom it sells and attracts new clients with its content.

The consistent use of content marketing nurtures relationships with prospective and existing customers. A brand that consistently churns out content on their social media platforms will make the audience interested in the continuous success of such brands and they are more likely to choose you when it’s time to buy.

Content Marketing for startups

Startups need to adopt content marketing as a huge part of their marketing strategy. The advantage it entails can only do such a business a world of good. The awareness, impression, and publicity it gives the business is a huge boost to the bottom line of the startup company.

Content marketing is a go-to tactic that is proven to work and it also provides a competitive advantage over other competitors in the industry one operates. Several data show the several advantages of content marketing.

 47% of buyers view 3 to 5 pieces of content online before engaging with a sales representative. Business with blogs and social media content tends to get 67% more leads than other companies.

Also, 72% of business to business(B2B), business to consumers(B2C) say content marketing helps increase engagement and the number of leads they generate. Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. There are a myriad of advantages to content marketing and it is only advisable for startups to jump on the bandwagon.

How to create a content marketing strategy for start-ups

The fastest way for a business to get publicity, generate leads, and get engagement is through content marketing. Startups can use content marketing to attract leads, it speaks for your product or services when someone is making research on what to buy and can also help you close sales.

The 12-Month Content Marketing Strategy for Startups - Marketing Insider  GroupThe 12-Month Content Marketing Strategy for Startups - Marketing Insider  Group
Marketing Insider: A team crafting a content marketing strategy for Startup

For a startup to make use of content marketing effectively, there is a need to deliver the right content.

Here are how startups can create an adequate content marketing strategy to engage the audience and sell their product or service.

  1. Identify your audience: To create content for a particular audience, you need to have a clear idea of their priorities, challenges, and preferences. This helps tailor the content to suit their needs. This makes it easier to appeal to and engage the audience.
  2. Align your content with your business model: Understand where your business is now, where you want to be, and define realistic objectives.
  3. Choose your keywords. Research your keywords and make sure you are reaching the right audience.
  4. Get creative with your content ideas. Get content ideas from the customer-facing teams.
  5. Help your audience achieve its goals. Content should be goal-driven, focus on value, and address audience pain points with advice and solutions.
  6. Decide on your distribution channels. Go where your audience is. Make sure your focus is on the right channels at the right time.
  7. Repurpose your content. Squeeze every drop of your creative juice and churn out valuable content at all times. Treat content as a product.
  8. Find the right tools. Take advantage of the content planning, collaboration, and SEO research tools.

Stages of Content Marketing

Awareness Stage

At the first stage, your content should focus on the top concerns of your target audience, it all starts with identifying a need and then writing about their pain points, challenges and asking questions gives you the best chance of engaging with them. Content at the awareness stage should be educational and identify a gap in the market.

Best contents for this stage include articles, blog posts, e-books, videos, newsletters, etc.

An example of this is a restaurant that writes a blog post or social media post about how to plan a menu for a graduation party.

Carmine Mastropeierro: Stages of content marketinng

Consideration stage

In this stage, content should offer a hybrid of helpful information and marketing. This stage should educate the readers about what features or functions to look for and how such features or functions address their needs. 

Likewise, this stage should contain solution-solving tips as this shows that after identifying a need, there is a ready-made solution to address such a challenge. An example of this is a catering company case study of successful events highlighting the benefits they offer such as a post on “How to accommodate food allergies in your event”

Closing stage

At this stage, you can focus your content on closing out a sale, as long as you continue to make your content entail why you are the best choice rather than just how great your products or services are.

Your content here should be about your expertise, knowledge, and the differentiating benefits that set you aside from other competitors. This content can include product video, buyer’s guide, user-generated content.

Elements of content marketing strategy

Startups can begin to shoot for gold if the above content marketing strategy is followed to the letter. Listed below are five essential elements inspired by the best content marketing strategies.

  1. Have a clearly defined audience. An essential part of good content marketing should entail a clearly defined target audience. Targeting a group of people makes it easy to align your branding and marketing budget with the target audience.
  2. Content marketing with SMART goals. Setting goals that are smart, measurable, attainable, realistic, and timely helps generate leads and enhance user engagements.
  3. Clear value proposition. This explains how your product solves customers’ problems or improves their situation, delivers specific benefits, and tells the ideal customers why they should buy from you and not your competition.
  4. Branding. Establishing a strong brand identity will play a major part in achieving marketing goals. This includes establishing an identity online by taking visuals, taglines, logos, web designs, etc.
  5. Metric for Success. Metrics are a marker for success and alert you to where your efforts are lacking. This lets you know what is working and what needs to change.

Printipy makes it easy

With Content marketing, there is so much to consider. Content marketing strategy is enough to make any startup founder head spin.

This is where Printipy comes in. Printipy is willing to bear your content marketing burden as we have the expertise in crafting marketing strategies that will suit your marketing objectives tailored to reach, engage and convert your target audience.

Content marketing is simplified with Printipy at the forefront for your startup.

Digital Marketing and Its Boundless Influence on Corporate Brands

Digital Marketing and Its Boundless Influence on Corporate Brands

Marketing is essential to a company’s ability to raise awareness of its products and services, which often than not, leads to sales. It’s all about connecting people to the products and services that brands have to offer at the right time and in the appropriate place.

With the advent and mainstream adoption of social media, marketing has become more accessible than ever before. Everyone is online these days, and businesses have figured out ways to use this to their advantage. Notably, one of these ways is by providing content that is interesting as much as have the capacity to generate leads for their business.

An essential way to establish a presence on the internet and social media (which data has suggested boasts about 4 billion users) is through the use of digital marketing. The influence digital marketing has on businesses that adopt it is endless.

What is Digital Marketing

The curation of all marketing activities carried out in the digital space to advertise a product or service is referred to as digital marketing.  This employs the use of the internet and electronic devices to promote and generate engagement for the business. 

The Winning Formula For Successful Digital Marketing in 2018 – Multichannel  MerchantThe Winning Formula For Successful Digital Marketing in 2018 – Multichannel  Merchant
Multichannel Merchant: Digital marketing phases

Digital marketing can be further described as a way to disseminate the brand message, advertisement and also measure brand impact in the market space. It takes advantage of the audience in the internet space and connects brands and their product to the available customers online.

Importance of Digital Marketing

Digital marketing is not just here to stay but to set its root as the evolution that has happened in the marketing space. Everyone is online and basically, all information flows through the internet. This makes digital marketing the best way for businesses to gain publicity and generate more revenue.

Only digital marketing can provide targeted and personalized advertising based on the preferences and tastes of individual customers.

Types of Digital Marketing

Digital marketing encompasses five important digital marketing types that play a crucial role in any business. It is important to not just focus on just one type of digital marketing technique as they all play different roles in the continued success of a brand.

The types of digital marketing include:

Content Marketing

This forms the very backbone of digital marketing as it can be used to transform passive websites or social media pages into active customers. Content marketing is the art of using a storyline with valuable information that translates to brand building and awareness among the target audience. An effective content marketing strategy is essential for building relationships with the target audience and providing value with content.

Search Engine Optimization (SEO)

Search Engine Optimization or SEO is amongst the most important types of digital marketing for your business. This helps to ensure that your articles, social media content, and web pages are at the top of the search results of search engines like google. This is actualized by focusing on keywords or phrases within your content that suit popular trends and what consumers are searching for. The channels that benefit more from SEO include websites, blogs, and infographics.

Although SEO is essential for brand top-of-mind awareness, one mustn’t go overboard with the use of keywords. Forcing keywords can make the copy seem unnatural causing the quality of the content to drop and become less appealing to the consumers of such content.

If you want to reach mass people online and boost sales, SEO is a business priority.

Social Media Marketing

Almost every one of differing demographics is on social media. Social media plays a crucial role in the digital marketing strategy of every organization. Through the promotion of products and services on various social media channels such as Twitter, Instagram, YouTube. You tend to boost traffic to your social media pages, websites, generate leads and also increase brand awareness.

Social media marketing works hand in hand with other types of digital marketing as one cannot function without the other.

Email Marketing

Another type of digital marketing is Email Marketing. This entails sending emails to existing and potential client bases to promote the business. An essential way to build email marketing is through the use of newsletters. This is achieved by asking people to sign up for the newsletters when they sign up on your website and then use the opportunity to send them regular updates about your products and services.

Affiliate Marketing

This is a type of digital marketing that helps a business promote sales. This helps businesses partner up with another business and promote it on their website/app. Affiliate marketers help sell other people’s products through the use of various marketing strategies and in return will receive a commission when a lead is generated. This is a way for businesses to expand their reach and grow more organically.

Digital Marketing scope keeps spanning as we keep entering into the world of digitization and businesses need to keep on taking advantage of the benefit it brings.

Influence of Digital Marketing on Corporate Brands

The entire world is almost digital, information is available almost everywhere online. There is no surprise as to the impact of digital marketing on corporate brands and startups alike.

Brands have adopted the use of digital marketing to help drive sales, generate leads, and gain brand awareness. The influence of digital marketing is unparalleled as it offers myriad options for corporate brands. Some of the influences are:

  • Connecting with Customers Online

It is easy for corporate brands to reach a wider span of global audiences with digital marketing with their online presence. Unlike traditional marketing which is marred with geographical restrictions. Corporate brands online presence transcends beyond any location restraints

  • Digital Marketing helps Brands Save Money

The cost of reaching a global audience with the use of traditional marketing can be draining financially. Digital marketing rights this wrong, with a social media platform or digital platform it is possible for corporate brands to reach the target audience without much fuss.

  • Improves Customer Service

Digital Marketing provides the brand with adequate information by providing detailed data and reports that help assess the campaign’s performance. This information helps brands improve their marketing. The use of google analytics and social media analytics helps brands fix up on their lapses and properly meet the needs of their target.

Explore the world of digital marketing with Printipy

Although Digital Marketing comes with boundless opportunities, so many brands cannot navigate its complexities. Why not leave it to a brand that is renowned for her expertise at building brand experiences, crafting strategies that in turn generate leads and create top of mind awareness for your brand. Printipy lets you focus on your work and bear the brand’s marketing burden. Put your brand on the map with the help of Printipy.

Top 8 Marketing strategies for your business in 2022

Top 8 Marketing strategies for your business in 2022

In a world filled with competitors and brands that will go the extra mile to get customers to patronize them. There is a need for brands/companies to come up with ways to scale ahead in the unforgiving and fast-paced market.

Hence, there is a need for brands to go back to the drawing board and brainstorm on how to create a marketing strategy that will not only push them to the stratosphere but also help gain the traction the business needs.

Especially in an age where social media is king and all brands rely on the demographics and audience, it helps to make headway in their business. There is a need that should be filled with the help of a sound marketing strategy.

What is Marketing Strategy?

According to Investopedia, Marketing strategy refers to the business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customers’ demographics, and other high-level elements.

10 Digital Marketing Tips and Tricks from Top Brands - Marketing Insider  Group10 Digital Marketing Tips and Tricks from Top Brands - Marketing Insider  Group
Marketing Insider: Brainstorming session for digital marketing strategies

In layman’s terms, this succinctly means the plan created by the business to bring customers to patronize their products or services. This can involve a series of advertising through the use of social media promotions, PR campaigns, market research, price discounts to achieve this feat.

The ultimate aim of a marketing strategy is majorly to achieve a sustainable competitive advantage over rivals in the same industry by understanding the needs and wants of its customers.

Creating a Marketing Strategy

For a business to have a marketing strategy, the following has to be identified

* The business has to identify its business goals using the SMART method. This includes increasing awareness for the products and services. A simple criterion for setting goals is using the SMART method. This is setting goals that are specific, measurable, achievable, relevant, and timebound.

* Have clearly stated marketing goals. Define a specific set of marketing goals based on the business goals. This will guide and motivate the team to keep track of their success. Examples of marketing goals include increased market penetration (selling existing products to existing customers) or market developments (selling existing products to new target markets).

* Market research should be conducted. This is essential as it helps gather information about the size, growth, social trends, demographics, and need of the market.

* Profile your customers. The use of market research will help identify the needs of the customers you are targeting. This will help identify their buying pattern, this will show what they buy, where they buy, and how they buy.

* Profile your competitors. To create a sound marketing strategy. It is essential that brands also create a profile on their competitors by identifying their products and marketing tactics. This will surely give brands a nudge ahead of their competitors

* Develop strategies to support marketing goals. This can be achieved by listing your target markets and devising ways to attract and retain them. Goals can be either to devise strategies to increase social media presence by posting frequently on all social media platforms or increasing brand popularity or awareness amongst young people.

* Use the 4 Ps of Marketing. A thorough marketing strategy covers the four P’s” of marketing. “Product, price, place, and promotion”. The 4 P’s are essentially useful when planning a new venture or evaluating an existing offer or promoting a new sale within a target audience. This means a brand marketing strategy can only do the job if the product on offer is of good quality, the price is competitive and fair, the place (location) is easily accessible to the target audience, and offers good promotion that increases their publicity.

Following all the listed can help brands adopt a good marketing strategy that will meet their customer’s needs.

Executing Marketing strategy by startups

Creating a good marketing strategy isn’t a means to an end. The brand has to set up a marketing execution plan that turns the marketing strategy into action. Without a marketing execution plan, the brand will end up wasting time creating a marketing strategy that hasn’t been properly adopted and in turn fall short on their goals, customers, and revenues.

How then can one execute a good marketing strategy?

Marketing execution is the process of turning a marketing strategy into action. This turns strategy into real-life action by delivering the right content to the right people also, at the right time.

Marketing strategy execution can be achieved with the help of the following steps:

  1. Define which team members that need to work on a certain project
  2. Start Marketing projects with a creative brief.
  3. Set timelines for tasks to be done.
  4. Put projects on your marketing calendar
  5. Map out tasks into a checklist
  6. Plan checklist into management software or day-to-day workflow
  7. Ship project and hit deadlines

Top Marketing Strategies for businesses in 2022

To help brands improve on their customer base, gain more traction and also generate more revenues in 2022. Here are 8 marketing strategies for brands to adopt this year.

Invest in Online business

Online events such as webinars, seminars, or product launches are always a great way to spread the word about your brand, drive traffic, increase engagements for your existing clients and also potential new ones. Online events may not generate massive revenue immediately but will undoubtedly help the business grow in the long term.

Own Your Audience

It is essential in business to own your audience even though in reality, social media networks own your audience it is necessary to start ensuring that you create a follower base for your business as this will ensure your message gets to them as this ensures metrics and algorithm works in your favor and your message gets to the right audience.

Invest Time and Money in Building a Strong Brand Image

Image is everything as this shows how the market will relate to you. To have a strong brand image, you need to choose the right words and the right way of communicating. Organically growing the brand image will inadvertently raise brand awareness.

Content may be King, but Simplicity is Golden

There are several contents on the internet but not all of them do the job it was set out to do and that is because they lack simplicity and clarity. Consumers have become more interested in high-quality and unique content. Therefore, content should be more educational and to the point as they are excellent tools for strong SEO and thought leadership.

Embrace Personalization

Each brand should have a unique way to communicate with their customers to engage them in their message. Brands should create more channels for customers to consume marketing content through the use of videos, online articles, podcasts, etc.

Adopt Market Automation

In 2022, Brands should create more data-driven marketing campaigns. Adding marketing automation to your digital marketing strategy will make it more efficient and effective as it will make marketers automate their workflows and spend less time on repetitive tasks.

Become a Storyteller

Every brand needs to be able to tell its story, deliver engaging messages in a way that tells stories about its products and services. Customers don’t want to hear about how fantastic your product or service is but what they want to know is how your product solved a specific problem. In 2022, all brands should be storytellers.

Think Outside the Box

The brand needs to know that nothing is set in stone. What works today, may not work tomorrow. Brands should keep on exploring, listen to reviews, go back to the drawing board and always look for new trends, and how to keep moving the business forward.

Bottom Line

2022 will bring so many fundamental changes to the way we market and it won’t be ideal to be left behind. This is why we at Printipy have decided to saddle your marketing strategy problem and provide you with a top-notch marketing strategy that will improve engagements, generate leads, and in turn increase revenue in 2022.

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