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Introduction to SEO for Startups companies in Nigeria

Introduction to SEO for Startups companies in Nigeria

In today’s world of marketing, SEO is considered golden for all corporate and startups brands. Its value is truly inestimable and this is mostly because of how it is able to create such a great organic relationship between brands and their potential customers in only a matter of weeks or months. 

But, what exactly is it? does it truly work? If yes, what can your business do to leverage the power of SEO in order to achieve its goals?

What is SEO

As you may already know, SEO stands for “Search Engine Optimization”. It refers to the act of increasing the quality and value of content on a website and the website itself, based on insight, in order to earn a favourable position on search results. 

Let’s break that down using something you’re familiar with. Your user behavior during interactions with search engines. When you go online to search for a product or maybe a recipe, here’s what happens. You enter your search query e.g. African seafood special recipe. When you enter this keyword and hit the search button, a long list of possible results/ answers to your search query is presented to you by the search engine in the other of perceived relevance. 

In this context, the more relevant or valuable the search engine’s bot estimate any content to be, the more likely it is to show up at the top of the list. SEO focuses on making that happen. 

From this, we can deduce that two things are crucial when it comes to SEO. the first is knowing what your audience wants and how they search for it so that you can optimize your website content to suit that want. The second is ensuring that both the content and the website is good enough for the search engines minions – globally known as bots. 

Does SEO work 

First, the fact that you’re reading this right now is a testament to the fact that SEO works. We knew someone out there was going to search for content around SEO whilst seeking to know more about its application, hence we created this article to meet that search query. Google found it worthy to be listed among search results when you searched and you clicked on it because it was one of the first page results. And…we’re here. 

Several companies have been able to target their consumers’ interest by understanding the keywords they use during search and that has helped to bring these companies right before their prospects and even better, create room for sales conversations, leading to profit maximization. 

Top 6 SEO requirements for corporate and startups

Here are a few things that brands must do if they must get their SEO strategies right; 

  1. Carryout Keyword Research 

Keyword research is one of the most crucial parts of search engine optimization. It is how you get to know what your intended audience is looking for and also understand what keywords they use whilst looking for these things. Keyword research forms great input into content creation. It helps you know what questions to answer in your content and what keywords to use while developing your content for relevance’s sake. 

  1. Focus on creating quality content 

After performing detailed keyword research and understanding what prospects are in search of, what’s next? We create contents that speak directly to those searches. To build quality content we must consider the following; resourcefulness, readability, the volume of relevant information captured, references to previous articles on the website and other articles and third party sites. 

  1. Prioritize backlinking 

Speaking of third party sites, backlinking is a great way of positioning a website as credible or authentic before Google. Being connected with known publishers or blogs could help to increase your social equity. 

  1. Optimize for mobile friendliness 

In today’s world, most website visitors browse using their smartphones. Hence it’s important that as much as we can, we make the user experience and user interface of our website more appealing.

  1. Guarantee speedy loadtime

Everybody hates websites that take forever to load. I hate it and I’m pretty sure you do too. So, if your website loads slowly then… you know already.

  1. Monitor changes closely 

Monitoring is very important. For this, we will need an analytics tool. In point 4 I mentioned that most website visitors come from mobile and the same will very likely happen in your context. However, that doesn’t hold water everywhere because I was once with a tech consultant agency for African business and 77% or more of their audience used their PCs owing to the fact that they were B2B brands. Hence, it’s always important to monitor and have adequate insight into the situation of things. 

Top 6 SEO tools for corporate brands 

Here is a list of important SEO tools for corporate brands who are looking to explore the possibilities of search engine optimization and benefit from the accompanying result; 

  1. Google Keyword Planner 

Say hello to the ultimate keyword research help. Here’s one of the tools that can help immensely with researching consumer interest and knowing their choice of words during searches.

  1. SEMRush

Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. A free version of the tool is available online with limited functionality. Users can unluck more of the tool’s functions, following a subscription. 

  1. Google Analytics 

We cannot overemphasize the importance of monitoring. Thankfully, Google has blessed us with a monitoring tool of their own. Google Analytics gives you insight into your website data so that you can better understand your user behaviour and optimize web performance to create a better experience for all visitors. With Google Analytics, you can get information on traffic source, user device, web load time and more.

  1. Ahrefs

Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. It has a site audit feature that’s allegedly one of the best available. 

  1. Google search console

Provided you own a website, Google search console is free to use. It helps you monitor your website and report on its presence on Google SERP.  This tool is very important because it can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results.

  1. Ubbersuggest

Ubersuggest ia a keyword research fave. It’s a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPs from short to long-tail phrases. You can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool.

Conclusion

SEO presents brands with a great opportunity to increase their awareness and revenue channel. But, what’s better than that is the possibility of having all of these optimization processes fully managed while you focus on other high-priority business demands. 

Printipy’s team of SEO professionals at Printipyagency.com is currently offering free SEO audits for interested businesses and they are open to meeting new brands. Say hello in less than a minute.

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Top 5 best SEO companies in Lagos Nigeria

Top 5 best SEO companies in Lagos Nigeria

For any business, being right where potential consumers are is a key ingredient for success. While there’s no guarantee that getting into prospect faces will always translate directly into sales and revenue generation, it’s a good way to slowly and subtly infuse yourself into the minds of your target audience and gradually encourage the trial of your product or service.  

Why is SEO such a big deal?

SEO has become such a huge deal because it’s the best way to be in front of consumers who are actively looking for what you have to offer. From a user perspective, your appearance before them is totally organic which makes you sound more credible than you would on a TV commercial or an obtrusive pop-up ad that was clearly designed with the intent of “manipulating” them into believing that your brand provides a more authentic solution to their problems. 

With SEO, brands can target important keywords used by their potential customers when searching for information on search engines and optimize their website content with respect to this keyword in order to ensure that they come out on top of the list of results for this search query. 

What is SEO

Search Engine Optimization is the process of improving both the content of a website and the website itself to help search engines recognize it as resourceful and recommend its content to users when they search for information on search engines. 

As covered in one of our recent articles, there are three types of SEO and they include; 

  1. On-page SEO
  2. Technical SEO, and 
  3. Off-page SEO.

Benefits of SEO

Search engine optimization holds several benefits for new or long-existing brands. A few of those benefits include; 

  1. Increasing brand visibility 

With a properly executed SEO strategy, brands can create more online presence and gain more recognition. This also helps consumers when attempting to confirm the credibility of a brand at the point of engagement. Having a significant digital footprint will help to bolster the confidence of potential consumers in the brand. 

  1. Increasing TOMA (Top of Mind Awareness) for brands 

Top of Mind Awareness, often referred to as TOMA by marketing professionals (P.s; i used to hate the abbreviation but it grew on me as well. So don’t worry, if you are just like I was, it’s only a matter of time) is quite similar to brand visibility. However, TOMA speaks more to not only being known in a general sense but being at the forefront of consumers’ consideration. For instance, Netflix being the first streaming platform you’d think about if you wanted to stream an Episode of the Witcher. That wouldn’t mean you don’t know about other streaming platforms. It only means it’s the first you’d most likely consider when you think about that niche or service. Now, that’s top of mind awareness. 

  1. Influencing customers’ purchase decision 

Just as I established in point number one, SEO could play a major role in influencing consumers’ purchase decisions. From positioning you favourably at the point of search or considerations to providing consumers with a receipt of credibility by showing your digital footprint. All of these things contribute to nudging prospects towards becoming active customers. 

  1. Improving engagement

With SEO, brands can increase their website visits which in turn could affect their email sign-ups and create a basis for other engagements like content downloads. The higher brands show up on the search result list for keywords related to them, the better their chances of securing these engagements that could translate into sales opportunities in the long run. 

It’s okay if all of this still sounds a little too much for you to throw into the mix of your current work routine or deliverables. You don’t always have to do it all by yourself. If you are looking for some assistance, we’ve got the right sidekicks for you. 

Here’s a list of the top 5 best SEO companies in Lagos, Nigeria. 

Top 5 SEO best SEO companies in Lagos, Nigeria 

  1. SEO Nigeria 
  2. Webclick 
  3. Printipy 
  4. Wild Fusion 
  5. Rocks View Digital Hub.

Printipy is one of the favourites of all five companies and that is because of their unique approach towards search engine optimization and how they have driven results for some of Nigerians newest startups in a very short time. Contact any of these agencies. Grow your ranking on search results today and monitor its effect on your business. 

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The importance of SEO in digital marketing strategy: a complete guide

The importance of SEO in digital marketing strategy: a complete guide

What is SEO? What is the importance of SEO in digital marketing strategy? Now those are very weird but important questions to ask in a digitally-led age like this. I’d explain. It’s weird because the acronym/phrase has become a cliche in the world of “everything” and as such, you’d expect that everyone – tech or non-tech enthusiast – would have some form of understanding of the term.

On the other hand, it’s important because so much is dependent on the efficient use of it and several million dollar companies owe their fortune to its advent and that’s probably why you’re reading this article today. Gotcha! 

If you’re reading this article on “The importance of SEO in digital marketing strategy” then two things are very likely. Firstly, you’re a little late for the party.

But not to worry, we’ve reserved a few shots to get you into that party spirit. By the end of this read, you too would be at the center of the SEO party, rocking this lit SEO jam and you’d hopefully be singing its praises out loud in a few weeks or months from now.

Secondly, you most likely got pulled into this article as a result of the influence of SEO. So, yeah! It really does work like magic and you’re about to wield some compulsive power after this read. Without further ado, let’s get into it. 

The very beginning of the SEO journey  

Understanding the core idea behind SEO puts you at an advantage over folks who are only acquainted with the scholarly definition of the phrase as it gives you more context into why and how it really works. 

Search Engine Optimization (SEO) became a prevalent marketing technique as a result of the growth of search engines and an understanding of user behaviour as users began to respond to this growth.

As search engines developed, they became the biggest libraries in the world. Containing answers to an infinite range of questions and hosting solutions to innumerable problems; all answers being sourced from the myriad of existing websites and blogs. This made search -engines the first stop for every user in search of information of any sort. They largely replaced dictionaries, cookbooks, textbooks, product manuals, and everything in between.  

Remember the last time you were actively looking to enrol at a gym and didn’t know anyone around or the last time your system needed an upgrade and you wanted to DIY. You most likely went to a search engine like Google and entered a query like “where can I find a gym near me?” or better, “gym near me”, or “how to upgrade Window OS”. This led you to a number of results from which you clicked and found the information you required. 

By understanding the user journey/ behaviour of searching, scheming results, clicking and engaging, experts have been able to drive traffic to websites. This, they do by ensuring that they create contents that provide answers to popular search queries. Subsequently, search engines like Google can show these contents at the top of the list of results presented to users when they are actively searching for such information. 

This way,  users’ natural engagement with search engines brings them directly to your doorstep. Now, that’s the story behind the great SEO. 

What is SEO

Now that you have some background understanding, let’s serve you up with that scholarly definition that everyone has echoed over the years but with a bit more simplicity. 

Search Engine Optimization is the process of improving both the content of a website and the website itself. Notably, SEO help search engines recognize the content as resourceful and recommend its content to users when they search for information on search engines. 

Three types of SEO 

Search Engine Optimization can be broken down into three parts. All three parts are important to your overall digital strategy and they include; 

  1. On-page SEO
  2. Technical SEO, and 
  3. Off-page SEO.

On-page SEO 

As the name implies, this relates to optimization that takes place on a website page. This optimization helps search engines understand content uploaded to the website and see them as valuable resources that users would want to find. 

The requirements for on-page SEO are; 

  1. Keyword research; This involves understanding what your intended audience are searching for online and the keywords they use during these searches. 
  2. Content reation; Creating and publishing resourceful contents based on relevant keywords discovered during keyword research.
  3. Keyword optimization; This involves the intelligent placement of relevant keywords within the created contents. Ideally, keywords should be used in headings, introductions, sub headings and for a defined amount of time within the body of contents. 

Technical SEO 

This zooms out of content optimization and focuses more on the optimization of the website itself. 

This optimization helps increase the website’s readability and improves the user experience. 

During this optimization, experts focus on improving the following 

  1. Site speed or load time
  2. Mobile frindliness 
  3. Security 
  4. User friendliness 
  5. Navigation 

Off-site SEO 

Off-site SEO helps with building relationships with other websites. This is important because it helps search engines perceive websites as reliable when they establish connections with other reputable sites. 

At the core of off-site SEO is backlinking. This refers to a third-party website pointing visitors to your site using integrated links.  You can do this by having featured stories on other websites that point back to your website. You can also achieve this by having part of your content quoted on another website with the provision that the link to the original article on your website from which the quote was taken is embedded in the third-party publication. 

Role of SEO in Digital Marketing Strategy

In answering the question of ‘what is the importance of SEO in digital marketing strategy?’ it is important to start by saying SEO plays the invaluable role of placing brands in front of users. These users are actively in search of the products and services that such brands offer and thus, they are very likely to make a purchase decision. 

Benefits of SEO

There are many benefits of search engine optimization, however, a few of them include; 

  1. Increasing brand visibility 
  2. Increasing TOMA (Top of Mind Awareness) for brands 
  3. Influencing customers’ purchase decision 
  4. Improving engagement (web visits, email sign-ups, downloads, etc.)

Top 3 SEO tools 

Below is a list of SEO tools that you will find helpful in your SEO adventure; 

  1. Google Keyword Planner 

Remember when we talked about keyword research earlier? Now here’s a tool that can help with that. With Google Keyword Planner, you can get insight into industry or product-specific keywords that can influence your overall SEO content strategy. 

  1. Google Analytics 

Google Analytics gives you insight into your website data so that you can better understand your user behaviour and optimize web performance to create a better experience for all visitors. With Google Analytics, you can get information on traffic source, user device, web load time and more.

  1. SEMRush

Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. A free version of the tool is available online with limited functionality. Users can unluck more of the tool’s functions, following a subscription. 

Conclusion

SEO presents brands with a great opportunity to increase their awareness and revenue channel. But, what’s better than that is the possibility of having all of these optimization processes fully managed while you focus on other high-priority business demands. 

Our team of SEO professionals at Printipyagency.com is currently offering free SEO audits for interested businesses and we’d love to meet your brand. Say hello in less than a minute.

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