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THE ELEVATOR SPEECH

THE ELEVATOR SPEECH

The elevator speech is a short brief description of your brand and the problem your brand solves, the elevator speech is very important for every brand because it’s a brief narrative about your brand that can be easily remembered by investors or whomever you are pitching to. The elevator speech can be used anywhere such as on your social media bio, job fairs or business expos, Let’s just imagine you are in an elevator with a potential investor or client how would you present your brand, what problems does your brand help to resolve? Here are a few tips on how to master the elevator speech for your brand.


Know the problem your brand is solving: This is very important because every brand must have a problem the brand is solving otherwise the customers, clients or consumers will not patronize you knowing you are only interested in their money. Your brand might not be solving the biggest problems in the world but little realistic problems like finding safe and easy transportation (uber) or helping people find and communicate with their long-distance friends (Facebook) or helping brands understand and embrace their uniqueness with class and creativity (Printipy). The main point is that knowing what problems your brand solve helps to narrow down and explain your brand purpose during an elevator speech.


Know your target audience: knowing the problem you help brands solve is good but that’s not all, you also need to know who the problems are associated with. Sometimes it’s easier to say that the problem you are solving concerns everybody but that is not really true for example you might be in the fashion business and might assume that everybody wears clothes, this is true but there are different kinds of clothes for different occasions, culture or lifestyle your clothes might just be for athletes, business people, celebrities or weddings. So having a clear understanding of who your target audience will make you unique from other brands who offer their products for everybody and this will really help when you are pitching your brand to anyone.


Know your competition: It’s important to know your competition when pitching your brand to anyone because there is always a possibility that a competing brand might be solving the same problems you are solving and you might be asked what makes you different from that brand, so you have to know what makes your
brand different from that brand, so you have to know if your brand is faster, cheaper, older or you have other innovative ways of solving the same problem.


Make sure your pitch is brief: This is very important because to make your pitch memorable it has to be short so it can be easily remembered by the person you are pitching it to, most people tend to make to give every detail of their brand during an elevator pitch but this might just make the investor forget the important information you want to pass across.

THE ELEVATOR PITCH HACK
Here is a quick hack on elevator pitch by the well-known designer and C.E.O BLIND and THE FUTUR MR CHRIS DO, he said there are three steps to pitch which are
STEP 1
Start with “you know-how” and state the problem
STEP 2
Follow up with “I solve that” or “we solve that” state your solution
STEP 3
“Here is the proof” give examples
Putting all together it will look like this, you know how brands are unable to understand and communicate their uniqueness, we solve that with creativity and class we have helped many brands grow their business.
So I hope with these tips you will be able to master your brand’s elevator pitch with practice, you can also share your comment or experience on the elevator pitch.

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DOES COLOR AFFECT YOUR BRAND?

DOES COLOR AFFECT YOUR BRAND?

Colour is an essential part of life, and for so many years colours have been a significant part of how people react to things visually and that is why choosing the right colour for your brand is very important. Most times brands tend to send the wrong message when they use the wrong colour for their target audience for example probably using purple colour for a brand that wants to offer its target audience affordable services, this is a wrong approach to this particular target audience because purple represents royalty and sophistication. So we decided to do research on a few colours that are mostly used by top brands and what they represent to better help brands with colour choices.

BLACK

The black colour is unlike other colours which allow a particular wavelength of light to pass through them in other for humans to see comes from the absence of light, and for a colour which is as old as light, black still represents a modern appeal to people and also represents power, sophistication and timelessness, if you want your brand to stand out in a sophisticated and modern way black is a good colour choice.

WHITE

The white colour has been closely associated with purity and cleanliness and that is probably why it is used in healthcare and children related brands, the white colour which is obtained from the absence of other colours can practically be used for any brand as it can attract trust by tapping from the feeling of purity and nobility.

RED

The red colour is a very engaging colour as it tends to be very attractive and is always closely related to intense feelings such as Love, passion, anger, danger, and energy. According to scientists babies tend to see the red colour first besides black and white, humans have evolved to spot the red colour fast and the red colour is said to stimulate appetite this is why it’s often used in restaurants. So if want your brand to stand out in a loud, youthful and energetic way then Red is your colour.

YELLOW

The yellow colour is a colour that is closely associated with optimism, happiness and creativity. The fact the yellow colour is also associated with sunshine makes it a colour that depicts friendliness and hope, so if your brand wants to be known for creativity and optimism yellow is a good colour choice.

ORANGE

The orange colour though not as attention-grabbing as red is a very good colour to use if you want your brand to stand out and if you want to combine the energetic, passionate attribute of red and the creative and happy attribute of yellow.

BLUE

The blue colour which is closely associated with the sky and the sea is attributed to trust and security. The blue colour is the most popular colour choice for top brands as it tends to bring a sense of confidence, maturity and trust to brands that use the colour.

GREEN

The green colour represents safety, growth, and the green colour has a very strong cultural association and this makes green a colour that can be used by any brand depending on what audience you are trying to reach.

CONCLUSION

Colours are a very essential part of every brand because these colours create different reactions to the target audience, aside from the attributes of some colours mentioned above colour attributes are also affected by history and culture take for example the green colour represents growth or safety to many people in the 21st century but in the 18th century, the green colour represented death probably to the fact that a particular green dye that contained arsenic literally killed people around the 18th century. A cultural example is white which in some parts of the world represents purity but in India the white colour represents death, so when choosing your brand colour make sure you check it attributes and how it appeals to the culture of your target audience.

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WHAT MAKES YOUR BRAND UNIQUE?

WHAT MAKES YOUR BRAND UNIQUE?

WHAT MAKES YOUR BRAND UNIQUE FROM YOUR COMPETITION?

Great brands always have something that makes them unique, something that makes people choose the brand product or services rather than going for a competing brand having the same product or service. For example, let’s take the popular transport company Uber, Uber technology has made it easier for drivers and passengers to meet and passengers can even rate the ride (service), uber uses noncommercial cars, its drivers avoid costly commercial insurance or any other expenses that provide uber service with a cost advantage over traditional taxi services. Because of the features I mentioned above the uber brand is unique, now the big question you should ask yourself is what makes your brand unique? Now before you answer this question here are a few tips on how to make your brand unique.

QUALITY-SERVICE: This is a very important factor because with quality product or services you can rest assured that the customers won’t forget the product or services but if it’s not quality then the customers would prefer your competition that produces quality products or services. Quality products or services would even make your customers refer your brand to their family and friends.

UNDERSTAND YOUR AUDIENCE: Make sure you study your audience well to know their likes and dislikes you can even engage with them on social media so that you will be able to get information that will help close the gap between what they need and what you can produce. Understanding the audience would really help when marketing the product or service because you have to know who you are marketing to where they are and many other things. Without understanding your audience you might produce your product or service to the wrong audience or misunderstand your own audience.

BE CONSISTENT IN YOUR MESSAGE: Give a clear message about your brand and be consistent with it, having a clear message will help your audience understand the brand purpose, you can even share your brand story and make sure you are clear about the tone of messaging i.e. you might be more formal in your messaging or cheerful but make sure you are consistent with it.

GOOD BRANDING: A good brand is one that produces the right feeling or emotions from the customers after the customers receive the brand’s product or services, and the only way to have a good brand is to have Good branding your brand must understand its core values, even the company’s staffs and workers must understand the brand message and values just as much as the customers so it doesn’t contradict each other, make sure you know the strengths and weaknesses in your brand and try to find a balance make sure your visual identities, product packaging and every other thing related to the brand are well aligned with your brand message, with good branding you will have an edge over some of your competition.

FOCUS LESS ON THE COMPETITION AND FOCUS MORE ON YOUR BRAND: It is a good thing to study your competition and try to know how they operate but when you start trying to do everything they do you might end up being another version of them and the customers would see through you and still prefer the competition. The best thing to do as a brand is to focus on yourself and try to think of something that you can do differently from your competition.

EVOLVE:  it is very important that as a brand you constantly and develop your products and services, you can produce different varieties of your product or provide different ways of delivering your services to your customers and with this, your brand will always stay ahead of other competitive brands that do not evolve in their product and services.

I hope with these few tips you will be able to filter out what makes your brand unique, and when you find that out make sure you focus on it and be consistent in engaging it with your audience thank you.

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BRANDING VS MARKETING

BRANDING VS MARKETING

BRANDING VS MARKETING

So many people and companies have had wrong definitions of Branding and Marketing, some define both of them as the same thing while others prefer one over the other but the truth is that both of them work hand in hand. Before we dive into the difference between branding and marketing let’s understand each one.

WHAT IS BRANDING?

Branding is the promise given by a company to their audience which includes every aspect of the company from the visual representations to the product or services the company renders. In a more refined definition by branding expert Seth Godin he says that a brand is “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Your brand must have the same effect it has on your audience on your company members, your brand must be well defined and understood and that is why preferably branding should come before marketing.

WHAT IS MARKETING?

Marketing is defined as the different ways and strategies a company uses to promote its products or services in a way that sparks the consumers to purchase the company’s product or services. Marketing is very important to every company because without marketing people won’t get to know what product or service a company is rendering, marketing is a very delicate part of the business because it has to be done right in the sense that if your marketing strategy is all about getting the money from the audience then the audience might not feel safe or might think that all the company wants is just their money and the product or service might not add value to them, on the other hand, if your marketing strategy is too transparent then the audience might not take the brand too serious to pay for the product or service.

So to get the balance when marketing your message must be informative, inspiring and educating/entertaining but after marketing that one thing that will make the customer come back is the branding so that brings us to the main question;

WHAT IS THE DIFFERENCE BETWEEN BRANDING AND MARKETING?

The difference between branding and marketing is that branding is all about the brand promise and expectations as regards the products or service while marketing is the different strategy in promoting the brand to the desired audience.

So I hope with this you will understand that branding and marketing work together though different both must coexist in order to have good sales and build the right relationship between a company and its audience.

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WHY SOCIAL MEDIA IS IMPORTANT FOR EVERY BUSINESS

WHY SOCIAL MEDIA IS IMPORTANT FOR EVERY BUSINESS

It’s no news that social media is a very important part of our world, social media helps connect people together with their family,

Friends, Community and even businesses. Yes, every business either big or small should take advantage of the fact that social media is good for business in the sense that with social media every business can reach a wider audience and create a community where the brand can communicate its brand message and values and also create an audience that understands the brand.

With over three billion people on social media a month, social media will not just help increase awareness but also help grow the brand’s presence anywhere in the world thereby breaking the distance barrier i.e. companies can easily reach their audience anywhere in the world.

Now let’s talk about six reasons why every brand either or big or small should be well affiliated with social media.

01 BRAND AWARENESS: Every brand either big or small needs to be known in order to make sales and with social media, it’s much easier and quite cheaper to reach a wider audience anywhere around the world. With over 10 people using social media every second and over three billion people on social media a month, the possibility of brands visibility is assured as long as the brand puts in the time and effort to communicate to its audience.

02 HELP’S SHARE THE BRAND MESSAGE: With social media, every brand can share its brand message and also help build a good Image of its products or services by consistently engaging with the audience about their product and services in an educative or entertaining way which in time will build a strong community that understands the brand and most times this community even share your products or services to friends and family which will also in time create a wider audience.

03 HELPS BUILD A COMMUNITY: Social media helps build a community of people who understand a brand, this community will always choose the brand over any competing brand offering the same product or services, and this community with proper strategy, quality service and engagement will grow with your brand and even give effective referrals for your brand.

04 AFFORDABLE GROWTH: Social media has made it easier for brands to grow organically which is very affordable and easier to do, social media ads also help brands grow more audience even with a low budget a brand can promote its product or services on social media ads on platforms like Instagram and Facebook which in time will give the brand’s desired result.

05 ENGAGEMENT: With social media, it’s easy to communicate with the brand’s target audience and with consistent engagement, the brand will be able to understand the audience likes and dislikes which will improve better communication between the brand and its audience or even create better services to the audience.

06 BRANDS AUTHENTICITY: With proper communication and engagement on social media a brand can communicate its authenticity by communicating the right tone and message of the brand, with consistency a brand can make its audience understand them beyond its product and services.

In conclusion, every brand needs to be on social media because social media will help reach a wider audience easier and faster and also help build a community that will grow with the brand thereby increasing sales in product and service.

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Your Logo Is Not Your Brand

Your Logo Is Not Your Brand

So many people have had this misconception that when we talk about a brand the first thing that comes to mind is a logo, but this is not truly a logo is just a part of the brand, not the brand itself.

Your logo is the visual mark that identifies and differentiate your brand from other brands, the big question is what is the difference between a brand and a logo? a logo gives a visual identity to your audience which makes them identify with your brand while the brand is the promise given by the company to the people.

Many brands make the mistake of thinking that once the logo is designed that the brand is complete meanwhile there are other factors that must be considered when branding e.g. brand message, brand strategy, advertising, emotional appeal and visual identity.

What makes a good brand?

A good brand is one that produces the right feeling or emotions from the customers after the customers receive the brand’s product or services, your brand goes beyond your visual graphics, it is more than that it’s your service, advert, brand message, endorsement, Social media campaign, your website and many more showing your brand personality and message so when next you want to think of rebranding don’t just go straight to the logo, do proper research and filter out your core values and message.

What makes a good logo?

Your brand is very important so also is your logo because your logo gives a visual identity to your brand and overtime becomes a memorable representation of your product or services for example when you see the Apple logo you immediately remember the quality tech products they offer, the logo on its own is just a mark or symbol to represent the company but the reason it’s so effective is because of the quality of service and products you’ve experienced or seen from adverts or friends (branding).

 But before your logo becomes really associated with your brand it has to be easily memorable that is, your logo has to be easy to remember at all times cause people might be too busy to pay close attention to your logo, another important factor is that your logo needs to be timeless so you don’t have to change or redesign it for a long time and finally your logo must be legible so it can work on any surface either big or small so that it can represent your brand anywhere at any time.

Why do you need branding?

Branding is important because through branding you will be able to understand and communicate the core value and message of your brand to your audience, and most times through proper branding your audience will start advertising your product and services. This is why we at Printipy pay close attention to details when it comes to branding because we understand that branding is beyond the visual representations and a good brand strategy will not just create a long-lasting interaction but also influence more interactions.

Why do you need a logo?

A logo might not be the first thing that comes to the table when branding but it is also important because with a well-designed logo your brand would have a memorable visual representation of your brand but when I say “well-designed” I don’t just mean the illustration, mark, colour or typography I also mean its uniqueness and its ability to grab attention among other well-known logos in your area of expertise and that is why we at Printipy also give a level of research and analysis when producing a brand logo because we understand that a logo is a visual identity that must represent a brand distinctively.

Conclusion

Branding is much more than its logo design and it’s very important for every company to have proper branding, logos are also important because with logos a brand can be easily identified visually, so when next you want a rebrand, make sure you understand your core value and message before later moving on to your logo design or redesign.

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How To Name a Brand

How To Name a Brand

Let’s say you want to start up a business, is naming your brand the first thing you should think of? No the name of your brand may not be the first thing you think of and don’t be afraid if you don’t have a name for your brand.

There are many things you should consider before naming your brand like your brand’s mission, purpose, personality, audience, your competitors, values, your message, brands uniqueness, and brand voice, but your brand visual identity should come after the name which must align with everything I mentioned before.

So now how can you create a brand name that aligns well with your brand?  I will answer this question in three ways which are to tell you the types of brand names, what makes a good brand name and finally things you should avoid when naming your brand.

TYPES OF BRAND NAME

  1. Descriptive names
  2. Made up names
  3. Acronym
  4. Real words
  5. Founders name
  6. Crowd sourcing
  7. Name from another language

 DESCRIPTIVE NAMES

 Descriptive names are the type of names that explains themselves easily, sometimes it can be two words joined together to form the name, a good example is FACEBOOK or FOOTJOY this name explains the brand message in the name.

MADE UP NAMES

Made-up names are the type of names that have no specific meaning, examples of such names are Google, Yahoo and Pinterest these types of names are good because it might be easier to copyright but make sure you research before using the name so you don’t end up using another brands name most especially pharmaceutical drugs names.

ACRONYM

These kinds of names are the ones that use letters in the brand name to represent the brand name examples are UBA, PHCN, IBM, and KFC. These kinds of names are very good to replace brand names that a too long to Remember.

REAL WORDS

These kinds of names are the types that use real words and meaning to name a brand an example is the famous taxi brand UBER which literally means outstanding and Clearly explains the brand message.

 FOUNDERS NAME

This is the type of name that involves using the founder name, a good example is Dangote, and the brand name is easily pronounced and can be easily memorized but you have to make sure the name is relatable to people because if not some customers will lose interest due to the name take for example using the name Judas.

CROWDSOURCING

 This type of brand name is gotten from the choice of your audience or people close to you, this is good but sometimes it’s not the most reliable method of naming because when you choose a brand name from a particular group you might lose the other group that choose another.

NAME FROM ANOTHER LANGUAGE

You can also explore other languages and find a name that has a meaning that best relates to your brand, a good example is Nike, Nike name is originated from the Greek goddess of victory which really aligns with the brand’s message.

WHAT MAKES A GOOD BRAND NAME?

A good brand name is one that is pronounceable, easily memorable and aligns with your company’s brand message, one of the best ways of knowing if your brand name fits is to write down your brand name with other brands in your area of expertise and try using their brand name in a sentence and also yours in a sentence e.g. I like (your brand name) more than I like (other brand names).

THINGS YOU SHOULD AVOID WHEN NAMING YOUR BRAND

  1. Your name being too long: this is very important because you will use your name in many places like your email, id card, website etc. and it might be hard for your audience to remember.
  2. Avoid wrong domain name: make sure you research on the name you pick so it doesn’t turn out to be another person’s domain name because sometimes it might require you buying the domain from another person.
  3. Avoid hard to pronounce words: this is very important, you can’t afford to have your audience not being able to pronounce your brand name.
  4. Sensitivity: make sure your brand name meaning is well translated so it doesn’t give wrong message to a particular audience due to language barrier.

CONCLUSION

Just as important it is that every human should have a name that is also how every brand should, in the stages of branding naming your brand might not be the first but it is very important so as to give distinction between your brand and other brands, remember your brand name must be easy to pronounce and remember so it can achieve its goal of representing your brand anywhere at any time.

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Your Brand and the New Normal(Post Covid-19).

Your Brand and the New Normal(Post Covid-19).

5 Tips on how your brand can stand out in our brand new normal.

BE STRATEGIC
Everything has changed due to the corona pandemic,
that is why you need to plan and look for better ways
to present your product and services.

BE HUMAN
Be human in your brand i.e be more compassionate to your
customers/audience your brand needs to find other ways
beyond your products and services to help people
in society.

ENGAGE WITH YOUR AUDIENCE
Engaging with your audience/customers via social media
will help you know what your audience/customers want
and it will also build a long-lasting relationship.

BE FLEXIBLE
Your brand needs to be very flexible i.e your brand needs to
be open to new ideas, possibilities, and opportunities when
presented.

BE ORIGINAL
Your brand must be original i.e your brand must give a clear
message consistently of what makes it unique from other
brands and not just follow the crowd.

you can also give your idea or challenges on this topic in the comment section

#branding #brand #yourbrand #standout #brandstrategy #advertising #socialmedia

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5 Ways To Communicate Your Brand During Covid-19.

5 Ways To Communicate Your Brand During Covid-19.

5 WAYS TO COMMUNICATE YOUR BRAND DURING AND POST COVID-19 PANDEMIC.
1. Quick reactions to policies put in place by government bodies, this is very important because if your brand does not comply to these policies your brand will be in danger of being shut down permanently or facing other related punishment which will be a bad reputation on your brand.

2. Analyze and diagnose the loopholes in your brand, you need to check your brand and know the parts that are still standing despite the pandemic or the weak parts that still need to be worked on.

3. Evolve, after diagnosing the problems then you now have to evolve, which is to look for better ways to communicate your brand or even evolve your services to fit the current pandemic e.g. A fashion brand producing medical wear.

4. Create and rebuild better relationships with customers, you need to build better relationships with customers by adopting easier ways to reach your customers like E-commerce and social media advertising and you need to be more empathic when doing this cause the customers are sensitive to the tone of messaging.

5. Be consistent, this is very important because in your consistency you will communicate your brand values without confusing your customers and build a good reputation for your brand.

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Brand Your New StartUp.

Brand Your New StartUp.

Hi, Do you know people make conclusions about your brand based on your branding even before proper inquiries? Our services include every phase of development from:

  • Brand Identity
  • Creative Designs
  • Appealing Print Media Services
  • Digitals

The Company attracts and retains resourceful, qualified creatives, print technology officers, and digital professionals who have considerable expertise in both traditional and digital and marketing, thus providing a single source point for services.

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