In today’s world of marketing, SEO is considered golden for all corporate and startups brands. Its value is truly inestimable and this is mostly because of how it is able to create such a great organic relationship between brands and their potential customers in only a matter of weeks or months.
But, what exactly is it? does it truly work? If yes, what can your business do to leverage the power of SEO in order to achieve its goals?
What is SEO
As you may already know, SEO stands for “Search Engine Optimization”. It refers to the act of increasing the quality and value of content on a website and the website itself, based on insight, in order to earn a favourable position on search results.
Let’s break that down using something you’re familiar with. Your user behavior during interactions with search engines. When you go online to search for a product or maybe a recipe, here’s what happens. You enter your search query e.g. African seafood special recipe. When you enter this keyword and hit the search button, a long list of possible results/ answers to your search query is presented to you by the search engine in the other of perceived relevance.
In this context, the more relevant or valuable the search engine’s bot estimate any content to be, the more likely it is to show up at the top of the list. SEO focuses on making that happen.
From this, we can deduce that two things are crucial when it comes to SEO. the first is knowing what your audience wants and how they search for it so that you can optimize your website content to suit that want. The second is ensuring that both the content and the website is good enough for the search engines minions – globally known as bots.
Does SEO work
First, the fact that you’re reading this right now is a testament to the fact that SEO works. We knew someone out there was going to search for content around SEO whilst seeking to know more about its application, hence we created this article to meet that search query. Google found it worthy to be listed among search results when you searched and you clicked on it because it was one of the first page results. And…we’re here.
Several companies have been able to target their consumers’ interest by understanding the keywords they use during search and that has helped to bring these companies right before their prospects and even better, create room for sales conversations, leading to profit maximization.
Top 6 SEO requirements for corporate and startups
Here are a few things that brands must do if they must get their SEO strategies right;
- Carryout Keyword Research
Keyword research is one of the most crucial parts of search engine optimization. It is how you get to know what your intended audience is looking for and also understand what keywords they use whilst looking for these things. Keyword research forms great input into content creation. It helps you know what questions to answer in your content and what keywords to use while developing your content for relevance’s sake.
- Focus on creating quality content
After performing detailed keyword research and understanding what prospects are in search of, what’s next? We create contents that speak directly to those searches. To build quality content we must consider the following; resourcefulness, readability, the volume of relevant information captured, references to previous articles on the website and other articles and third party sites.
- Prioritize backlinking
Speaking of third party sites, backlinking is a great way of positioning a website as credible or authentic before Google. Being connected with known publishers or blogs could help to increase your social equity.
- Optimize for mobile friendliness
In today’s world, most website visitors browse using their smartphones. Hence it’s important that as much as we can, we make the user experience and user interface of our website more appealing.
- Guarantee speedy loadtime
Everybody hates websites that take forever to load. I hate it and I’m pretty sure you do too. So, if your website loads slowly then… you know already.
- Monitor changes closely
Monitoring is very important. For this, we will need an analytics tool. In point 4 I mentioned that most website visitors come from mobile and the same will very likely happen in your context. However, that doesn’t hold water everywhere because I was once with a tech consultant agency for African business and 77% or more of their audience used their PCs owing to the fact that they were B2B brands. Hence, it’s always important to monitor and have adequate insight into the situation of things.
Top 6 SEO tools for corporate brands
Here is a list of important SEO tools for corporate brands who are looking to explore the possibilities of search engine optimization and benefit from the accompanying result;
Say hello to the ultimate keyword research help. Here’s one of the tools that can help immensely with researching consumer interest and knowing their choice of words during searches.
Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. A free version of the tool is available online with limited functionality. Users can unluck more of the tool’s functions, following a subscription.
We cannot overemphasize the importance of monitoring. Thankfully, Google has blessed us with a monitoring tool of their own. Google Analytics gives you insight into your website data so that you can better understand your user behaviour and optimize web performance to create a better experience for all visitors. With Google Analytics, you can get information on traffic source, user device, web load time and more.
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. It has a site audit feature that’s allegedly one of the best available.
Provided you own a website, Google search console is free to use. It helps you monitor your website and report on its presence on Google SERP. This tool is very important because it can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results.
Ubersuggest ia a keyword research fave. It’s a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPs from short to long-tail phrases. You can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool.
SEO presents brands with a great opportunity to increase their awareness and revenue channel. But, what’s better than that is the possibility of having all of these optimization processes fully managed while you focus on other high-priority business demands.