WHAT MAKES YOUR BRAND UNIQUE FROM YOUR COMPETITION?
Great brands always have something that makes them unique, something that makes people choose the brand product or services rather than going for a competing brand having the same product or service. For example, let’s take the popular transport company Uber, Uber technology has made it easier for drivers and passengers to meet and passengers can even rate the ride (service), uber uses noncommercial cars, its drivers avoid costly commercial insurance or any other expenses that provide uber service with a cost advantage over traditional taxi services. Because of the features I mentioned above the uber brand is unique, now the big question you should ask yourself is what makes your brand unique? Now before you answer this question here are a few tips on how to make your brand unique.
QUALITY-SERVICE: This is a very important factor because with quality product or services you can rest assured that the customers won’t forget the product or services but if it’s not quality then the customers would prefer your competition that produces quality products or services. Quality products or services would even make your customers refer your brand to their family and friends.
UNDERSTAND YOUR AUDIENCE: Make sure you study your audience well to know their likes and dislikes you can even engage with them on social media so that you will be able to get information that will help close the gap between what they need and what you can produce. Understanding the audience would really help when marketing the product or service because you have to know who you are marketing to where they are and many other things. Without understanding your audience you might produce your product or service to the wrong audience or misunderstand your own audience.
BE CONSISTENT IN YOUR MESSAGE: Give a clear message about your brand and be consistent with it, having a clear message will help your audience understand the brand purpose, you can even share your brand story and make sure you are clear about the tone of messaging i.e. you might be more formal in your messaging or cheerful but make sure you are consistent with it.
GOOD BRANDING: A good brand is one that produces the right feeling or emotions from the customers after the customers receive the brand’s product or services, and the only way to have a good brand is to have Good branding your brand must understand its core values, even the company’s staffs and workers must understand the brand message and values just as much as the customers so it doesn’t contradict each other, make sure you know the strengths and weaknesses in your brand and try to find a balance make sure your visual identities, product packaging and every other thing related to the brand are well aligned with your brand message, with good branding you will have an edge over some of your competition.
FOCUS LESS ON THE COMPETITION AND FOCUS MORE ON YOUR BRAND: It is a good thing to study your competition and try to know how they operate but when you start trying to do everything they do you might end up being another version of them and the customers would see through you and still prefer the competition. The best thing to do as a brand is to focus on yourself and try to think of something that you can do differently from your competition.
EVOLVE: it is very important that as a brand you constantly and develop your products and services, you can produce different varieties of your product or provide different ways of delivering your services to your customers and with this, your brand will always stay ahead of other competitive brands that do not evolve in their product and services.
I hope with these few tips you will be able to filter out what makes your brand unique, and when you find that out make sure you focus on it and be consistent in engaging it with your audience thank you.